LONDON, Sept. 25, 2024 /PRNewswire/ -- Over the past
week, eagle-eyed golf fans and residents in major cities across the
world have spotted a mysterious shield pattern popping up in a
variety of locations: Tokyo
city centre, the sidewalks of Seoul, a natural area outside of
Montreal, graffiti art in
Cape Town and a beach in
Melbourne.
It has now been revealed that these shields appeared as a
rallying cry for golf fans to unite behind The International Team
ahead of The Presidents Cup, which takes place in Montreal this week. The shield is the symbol
of the International Team, made up of the world's best golfers from
outside Europe who take on the
best PGA TOUR players from America.
Under the motto "The Shield Unites Us," the International Team
are looking to draw on the support as they take on the challenge of
overcoming Team USA.
Mike Weir, International Team
Captain, commented:
"We are under no illusion as to how
tough our challenge is this week, but with fans across the world
uniting behind the International Team and the shield we are going
into the Presidents Cup with confidence. Seeing the shield appear
in Tokyo, Seoul, Montreal, Cape
Town and Melbourne has
united us all and given the whole team a boost. We can't wait to
ride that energy into Montreal
this week."
The activations have featured influencer content, media
engagement, and player involvement, drawing fans into the
excitement of The Presidents Cup. With major coverage across social
media platforms, these events have not only built anticipation for
the tournament but have also introduced new audiences to the
Presidents Cup.
Highlights:
- Tokyo: Residents and
visitors in Tokyo's bustling
Shibuya district were met with posters appearing featuring the
International Shield emblem
- Seoul: The vibrant
neighbourhoods of Hongdae and Itaewon featured impressive
graffiti Shield stencilled across the sidewalks of
Seoul
- Cape Town: The Shield's
arrival in South Africa saw the
emblem come to life on an outstanding mural in trendy Green
Point
- Melbourne: In
Australia, the Shield emerged as a
huge sand-sculpture at St Kilda's beach, Melbourne
- Montreal: The Shield's
unveiling in Montreal appeared as
a giant motif etched into the earth in the Canadian
countryside
Media Assets Available:
- High-resolution images and video footage from
the activations
About the Presidents Cup
The Presidents Cup is a biennial global team competition between
the United States and an
International team that represents the rest of the world excluding
Europe. The competition, which is
contested by the PGA TOUR, alternates between venues in the U.S.
and overseas. The Presidents Cup will return to The Royal Montreal
Golf Club in Montreal, Quebec,
Canada, September 24-29, 2024.
Since the event's inception in 1994, more than $56 million has been raised for charity from
event proceeds, as well as contributions made on behalf of the
Presidents Cup. Cognizant, 1Password and Rolex are the exclusive
Global Partners of the Presidents Cup. Follow us on Facebook,
Twitter and Instagram, or visit PresidentsCup.com for more
information.
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