In partnership with Mitsukoshi Nihonbashi, SK-II
launched its first-ever immersive Kintsugi-inspired projection
mapping show and exclusive pop-up experience for its new LXP
Craftsmanship Series
TOKYO, Sept. 25,
2024 /PRNewswire/ -- Immerse in the "ACT OF
CRAFTSMANSHIP", SK-II's first-of-its-kind bold stunt
and immersive experience for the national launch of its
most crafted, most luxurious skincare range—the SK-II LXP
Craftsmanship series.
Inspired by the time-honored art of ceramic restoration –
Kintsugi, "ACT OF CRAFTSMANSHIP" reflects the ultimate
craftsmanship of SK-II's latest LXP series that redefines what it
means for skin that is strongly interconnected, set in a forward
radiant, firm and plump trajectory for beauty beyond plateau.
In partnership with Japan's
oldest department store, Nihonbashi Mitsukoshi, and in celebration
of its 120th year anniversary, SK-II's ACT OF
CRAFTSMANSHIP beautifully celebrates the brand's philosophy of
"Time is an Ally." This initiative showcases how the facade of an
important cultural property – Nihonbashi Mitsukoshi – has lived
over time, becoming even more beautiful than before with
Kintsugi-inspired projection mapping.
Unveiled by Haruka Ayase, SK-II's global brand ambassador, who
arrived on a specially designed bus featuring Kintsugi elements,
this theatrical projection mapping showcase honors the heritage of
the Nihonbashi district, further elevating the beauty of the area.
A unique city walk experience with the "Kintsugi-ed" Mitsukoshi
Nihonbashi facade took place exclusively for three nights from
September 19 to 21 2024, from
7pm to 9pm.
BE THE CRAFTSMAN OF YOUR OWN BEAUTY WITH NEW LXP AND SK-II
SKIN EXPERTS
The journey of ultimate craftsmanship continues in SK-II LXP's
exclusive pop-up experience in Mitsukoshi Nihonbashi. Guests can
become craftsmen of their own beauty by trying the SK-II LXP
Craftsmanship series and experiencing skin transformation through
luxurious LXP facials or hand massages provided by dedicated
SK-II skin experts. The pop-up experience is available now until
October 1 2024.
"The SK-II LXP Craftsmanship series is not just skincare. It
is a celebration of resilience and beauty, meticulously crafted to
redefine what it means for skin to be more beautiful than before.
The ACT OF CRAFTSMANSHIP experience was conceptualized to
showcase the exquisite craftsmanship of the time-honoured art of
ceramic restoration – Kintsugi – which heavily influenced the
creation of the new LXP series, not just its luxurious packaging
but its very science and formulation." shares Sue-Kyung Lee, President, P&G Global
Skin & Personal Care. "Crafted with the highest
concentration of our most precious ingredient PITERA™, the SK-II
LXP Craftsmanship series is our most innovative skin care
breakthrough yet. I look forward to bringing the transformative
power of PITERA™, more potent than ever in the new LXP, to more
women all over the world."
Having used PITERA™ over the years, I've made it a priority
to take good care of my skin. This dedicated approach has given me
the confidence that even as time goes by, I can still cherish and
nurture my skin. Naturally, having relied on PITERA™ for my
skincare regimen, I'm incredibly excited about the new LXP series.
It feels like my trusted ally has become even more powerful and has
emerged right before my eyes." says Haruka
Ayase, SK-II Global Brand Ambassador.
The new SK-II LXP Craftsmanship series is now available
exclusively at all SK-II department stores in Japan.
About SK-II
For more than 40 years, SK-II has touched the lives of millions
of women around the world through skin and life transformation. The
fascinating story behind SK-II began with a quest to understand why
elderly sake brewers had wrinkled faces, but extraordinarily soft
and youthful-looking hands. These hands were in constant contact
with the sake fermentation process. It took years of research for
scientists to isolate SK-II's iconic ingredient PITERA™, a
naturally-derived skincare ingredient crafted from a proprietary
yeast fermentation process exclusive to SK-II. Since then, SK-II
with PITERA™ has become a special secret shared by celebrities
all over the world such as Haruka Ayase, Tangwei, and MINA of
global girl group TWICE. For the latest news and in-depth
information, please visit http://www.sk-ii.com.
About PITERA™
Iconic and exclusive to SK-II, PITERA™ is a naturally derived
"miracle" skincare ingredient crafted from a proprietary yeast
fermentation process that only SK-II owns. Packed with over 50
micro-nutrients – vitamins, amino acids, minerals and organic acids
– the unique composition of PITERA™ harnesses the vital force of
nature and is one that can't be achieved artificially or
synthetically. PITERA™ resembles skin's Natural Moisturizing
Factors. Skin recognizes and welcomes it, allowing it to be
absorbed quickly and deeply[1] into your skin
delivering all goodness[2].
[1] Within stratum
corneum
[2] Over 50
micro-nutrients
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SOURCE SK-II