LONDON, Sept. 25, 2024 /PRNewswire/ -- Today, in the
presence of His Excellency the Chairman of the General
Entertainment Authority (GEA), Turki bin Abdulmohsen Alalshikh,
DAZN and Al-Hilal Saudi Football Club signed a Memorandum of
Understanding (MoU), marking the first step in launching a
dedicated global club channel on DAZN, which is to be sponsored by
Riyadh Season.
As part of this sponsorship, Riyadh Season will oversee the
content and programs broadcasted on the channel, contributing to a
unique experience for the club's fans. In a statement at the
signing ceremony, HE Turki Alalshikh explained that this channel
will feature exclusive programs and interviews, daily reports on
training sessions, behind-the-scenes access to the players' locker
rooms, and will broadcast certain friendly matches. It will also
include programs sponsored by Riyadh Season, featuring some of the
top stars worldwide.
This partnership is part of a collaboration between three
leading entities in the fields of entertainment, media, and sports:
Riyadh Season, which supports the channel as the official sponsor;
DAZN, the largest broadcaster of football worldwide; and Al-Hilal,
the most decorated club in the Saudi Pro League, with numerous
league titles and AFC Champions League victories.
This collaboration brings world-class content from Saudi Arabia to fans worldwide and will
enhance the club's presence in the international media landscape.
This exclusive channel will be available globally and for free on
the DAZN app, offering football fans around the world unparalleled
access to one of the most iconic teams in the Middle East.
It will allow fans to follow the matches, along with a wide
variety of exclusive content, including interviews with players and
coaching staff, as well as behind-the-scenes footage from training
sessions and match days. The content will also feature special
reports highlighting the club's history, achievements, and future
vision.
The signing took place in London between Al-Hilal Saudi Club,
represented by the Chairman of Al-Hilal Company, Mr. Fahad bin Nafel, and DAZN, represented by
Kacy Grine, President of DAZN in the
Middle East and North Africa.
HE Turki Alalshikh said: "We don't have specialised
channels similar to international club channels, so this is a great
opportunity to achieve that, especially with a global partner
focused on success. This comes at a time when we have achieved
great success in boxing and other events, and I am confident that
Al-Hilal's fanbase subscribing to the platform could reach up to
two million people."
Kacy Grine, President of DAZN
in MENA, said: "It is an honour to partner with one of the best
clubs in world and bring together three global brands, DAZN, Al
Hilal and Riyadh Season.
We look forward to telling fans around the world, the exciting
story of a club which continues to make history. With the support
of Riyadh Season, this proposition becomes even more remarkable and
ambitious, demonstrating the global appeal of Saudi sports and
entertainment".
Through this exciting new venture, fans will be able to follow
Al-Hilal's stellar squad, featuring some of the biggest names in
world football. Recent signings have added significant
international star power to the team, which already boasted an
impressive roster of talent. These footballing icons bring not only
their exceptional skill but also a vast global fanbase, making
Al-Hilal a focal point for millions of football fans worldwide.
Al-Hilal's rich legacy of success — both domestically and on the
international stage — has seen the club become the most decorated
in the Saudi Pro League, with numerous SPL titles and AFC Champions
League triumphs.
The intended launch of Al-Hilal channel on DAZN will further
cement the club's status as a global football powerhouse, expand
its reach to new audiences and provide existing fans with even more
exclusive content and insight into the team's journey.
Video
- https://mma.prnewswire.com/media/2514811/Al_HilalxDAZN_Signing_Ceremony.mp4
Photo
- https://mma.prnewswire.com/media/2514803/Al_HilalxDAZN.jpg
Photo
- https://mma.prnewswire.com/media/2514802/Al_HilalxDAZN.jpg
Logo
- https://mma.prnewswire.com/media/2514800/DAZN_Logo.jpg
Logo -
https://mma.prnewswire.com/media/2514801/Riyadh_Season_Logo.jpg
Logo -
https://mma.prnewswire.com/media/2514813/AL_HILAL_Logo.jpg
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