NEW
YORK, Sept. 24, 2024 /PRNewswire/ -- Report with
the AI impact on market trends- The global hair masks market size
is estimated to grow by USD 86.9
million from 2024-2028, according to Technavio. The
market is estimated to grow at a CAGR of almost 3.2%
during the forecast period. Premiumization through superior-quality
products is driving market growth, with a trend
towards growing adoption of products with organic compounds.
However, availability of counterfeit brands poses a
challenge. Key market players include Amway Corp., Avon Products,
Chatters GP Inc., Colgate Palmolive Co., Coty Inc., Godrej Consumer
Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems,
Johnson and Johnson Services Inc., Kao Corp., LOreal SA, NATULIQUE
Ltd., Natura International Inc., Revlon Inc., Shiseido Co. Ltd.,
ST. TROPICA Inc., The Estee Lauder Companies Inc., OUAI Hair Care,
The Procter and Gamble Co., and Unilever PLC.
Key insights into market evolution with AI-powered analysis.
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Hair Masks Market
Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
3.2%
|
Market growth
2024-2028
|
USD 86.9
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
3.06
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
North America at
46%
|
Key
countries
|
US, China, Germany,
France, and UK
|
Key companies
profiled
|
Amway Corp., Avon
Products, Chatters GP Inc., Colgate Palmolive Co., Coty Inc.,
Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul
Mitchell Systems, Johnson and Johnson Services Inc., Kao Corp.,
LOreal SA, NATULIQUE Ltd., Natura International Inc., Revlon Inc.,
Shiseido Co. Ltd., ST. TROPICA Inc., The Estee Lauder Companies
Inc., OUAI Hair Care, The Procter and Gamble Co., and Unilever
PLC
|
Market Driver
The global hair masks market has experienced significant shifts
in consumer preferences over the past five years. With growing
awareness about the potential harm caused by inorganic and
synthetic hair care products, including hair masks, consumers are
increasingly opting for organic alternatives. Although these
products may take longer to show results and are typically more
expensive, they offer numerous benefits for hair health. Organic
hair masks, made with natural ingredients such as olive oil, egg,
avocado, coconut oil, aloe vera, banana, and others, deeply
moisturize and nourish hair, making it softer, shinier, and
thicker. These ingredients repair damaged hair and provide
long-term benefits. As more consumers turn to organic hair care
solutions, the global hair masks market is projected to experience
substantial growth in the coming years.
The Hair Mask market is experiencing significant growth due to
changing lifestyles and increasing awareness about hair care.
Allergic reactions to common hair care ingredients like parabens,
synthetic colors, phthalates, sodium lauryl sulfate, and triclosan
have led many consumers to seek natural alternatives. Hair mask
sales are dominating application niches as they offer benefits for
hair growth, texture, density, and damage repair. Hair care brands
are responding with product approvals and technological
innovations. For instance, some brands are launching paraben-free,
sulfate-free, and color-safe hair masks. Nature-inspired
ingredients and fragrances are also gaining popularity. Hair masks
are not just for home use; they are also being offered in salons,
by haircare professionals, and in franchisee stores and specialty
stores. With rising pollution levels, hair masks are becoming
essential for protecting hair from damage caused by harsh shampoos,
chemical treatments, and heating tools like hair straighteners and
curlers. The demand for hair masks is increasing, fueled by beauty
tutorials and social media influencers. Dandruff and scalp
irritation are common issues addressed by hair masks. Overall, the
Hair Mask market is a growing segment in the Cosmetic
industry.
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Market Challenges
- The global hair masks market faces challenges from the
proliferation of counterfeit hair masks. These fake products, sold
primarily through online channels, negatively impact market growth
by confusing consumers and undermining the reputation of genuine
brands. Counterfeiters often price their products lower than
authentic ones, but their quality and durability are inferior. In
regions like APAC and the Middle
East, where counterfeiting is rampant, consumers are
frequently misled by imitation packaging and brand names. Major
hair care product vendors, including those offering hair masks, are
affected by this trend, losing sales and market share. To combat
this issue, companies are launching campaigns to promote authentic
products and educate consumers. However, the prevalence of
counterfeit hair masks may hinder market expansion during the
forecast period.
- The Hair Masks Market is experiencing significant growth due to
rising concerns over hair damage caused by pollution, harsh
shampoos, chemical treatments, heating tools, and dandruff.
Individuals seek restorative hair treatments for hair growth,
texture, density, and to address hair loss. Damaged, dry, frizzy,
very long, thin, and even men's hair find solutions in hair masks.
Demand for hair masks is driven by beauty tutorials, increasing
sales, and cash backs. Consumers prefer natural and organic options
over synthetic ones, leading to a demand for individual hair mask
treatments. Ingredients like banana, coffee seeds, and henna are
popular for their moisturizing, hydrating, and anti-inflammatory
properties. Market challenges include competition from
conditioners, shampoos, hair therapy items, and home remedies.
Scalp inflammation and damage from heating tools and hair
straighteners add to the need for effective hair care products.
Celebrity endorsements and the availability of a wide range of hair
masks catering to various hair types further fuel market
growth.
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Segment Overview
This hair masks market report extensively covers market
segmentation by
- Distribution Channel
- Application
- 2.1 Professional
- 2.2 Individual
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The offline distribution channel,
comprising retail formats such as specialty stores, hypermarkets,
supermarkets, convenience stores, and warehouse clubs, dominates
the hair masks market, accounting for 81.70% of the total revenue
in 2020. Specialty stores, particularly beauty and personal care
retailers, are the largest revenue generators due to their growing
popularity. Manufacturers invest heavily in marketing, advertising,
and promotion activities in these stores to increase product and
brand visibility. The Body Shop and Ulta Beauty are notable
examples of such retailers. Hypermarkets, supermarkets, convenience
stores, and warehouse clubs are other significant contributors to
the market's sales growth due to business expansion and an increase
in their numbers. Consumers prefer these retail formats for
attractive discounts and schemes. Drugstores/pharmacies are also
gaining popularity for hair masks due to consumer trust in their
product quality, efficacy, safety, and standards. Walgreen Co. Is a
notable drugstore chain selling hair masks in the US. Salons and
spas are vital marketing stations for premium hair mask brands,
driving sales and consumption growth. Walmart Stores, Carrefour,
Aldi Stores, Target Corp., and Sam's
Club are some key retailers operating through these channels.
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Research Analysis
The Hair Masks Market has witnessed significant growth due to
the increasing concerns over pollution levels and the resulting
damage to hair. Hair masks have become a popular choice for both
men and women seeking to address various hair concerns such as hair
growth, texture, density, damage, and scalp irritation. Harsh
shampoos, chemical treatments, and heating tools like hair
straighteners can cause damage and dryness, leading to the use of
restorative hair masks. These masks come in various forms,
including moisturizing, hydrating, and repairing, catering to
different hair types such as dry, damaged, and frizzy. However, it
is essential to be aware of potential allergens like parabens,
synthetic colors, phthalates, and sodium lauryl sulfate, which may
cause allergic reactions in some individuals. Millennials, in
particular, are driving the demand for natural and organic hair
care products, including hair masks.
Market Research Overview
The Hair Masks Market has witnessed significant growth in recent
years due to increasing pollution levels and the need for effective
hair care solutions. Hair masks have gained immense popularity as
they offer restorative benefits for various hair concerns such as
damage, dryness, frizzy texture, thin density, and even hair loss.
Harsh shampoos, chemical treatments, and heating tools like hair
straighteners, curlers, and blow dryers can cause damage to hair,
leading to an increased demand for hair masks. Beauty tutorials on
social media platforms have contributed to the growing trend of
using hair masks for hair growth, hydration, and repair. Dandruff
and scalp inflammation are other common hair issues that hair masks
address, making them a must-have in individual hair care routines.
The market for hair masks caters to both men and women, and the
demand for natural and organic hair mask options is on the rise.
Sales are further boosted by cash backs, discounts, and promotional
offers. Technological innovations in the production of hair masks
and changing lifestyles have led to an increase in the number of
hair mask product launches. The application dominance of hair masks
extends to various niches, including dry hair, damaged hair, very
long hair, and thin hair. Ingredients like banana, coffee seeds,
and henna are popular in home remedies, while hair care brands
continue to introduce new ingredients and product approvals to meet
the evolving needs of consumers. Despite the benefits, some
individuals may experience allergic reactions or scalp irritation
from certain ingredients such as parabens, synthetic colors,
phthalates, sodium lauryl sulfate, and triclosan. Hair care
professionals and salons also offer hair mask treatments, and
franchisee stores and specialty stores are significant retail
channels for hair mask sales.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Application
-
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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