Loacker Classic Wafers bring bites of sweet
indulgence to nearly 1,000 Wawa store shelves
NEW
YORK, Sept. 24, 2024 /PRNewswire/ -- Loacker,
the iconic Italian wafer and confectionery company, today announced
the introduction of its delicious Loacker Classic Wafers into Wawa
stores nationwide. This marks the brand's debut in Wawa, a premier
convenience store chain with a strong following that shares
Loacker's relentless commitment to quality.
Loacker's Classic Hazelnut Wafers and
Classic Dark Chocolate Wafers provide Wawa shoppers with easy
grab-and-go options to elevate lunch boxes, snacks and more.
"We are delighted to bring our elevated wafer treats and premium
flavors to Wawa's customers," said TJ Rooney, president of Loacker
USA. "For nearly 100 years,
Loacker has believed in celebrating small moments through
intentional indulgence. This milestone reflects our ongoing
commitment to sharing that belief with new consumers in
the United States through products
that provide them with that light, crispy indulgence at any time of
day."
Loacker's Classic Hazelnut Wafers and Classic Dark
Chocolate Wafers are now available in nearly 1,000 Wawa
locations across the United
States, providing shoppers with easy grab-and-go options to
elevate lunch boxes, snacks and more. From 100% Italian hazelnuts
freshly roasted by Loacker in-house to cocoa from Loacker's
sustainable farming programs, these premium wafers bring pure
goodness to fall routines and simple moments throughout the
day.
Whether celebrating a seasonal holiday, personal milestone, or
simply indulging in a delicious bite, Loacker's wafers are designed
to lightly sweeten every occasion.
Founded in 1925, Loacker is committed to quality and tradition.
For nearly 100 years, Loacker has crafted its confections with the
finest ingredients, creating an exceptional flavor experience.
To learn more about Loacker, visit loacker.com. To find Loacker
at a Wawa location near you, visit wawa.com.
About Loacker
Loacker is an Italian family company
known for its delicious wafers, patisseries, and chocolates.
Founded in the heart of the Italian Alps nearly 100 years ago, the
geography of Loacker's origins (Mount Sciliar in the South-Tyrolean
Dolomites of the Italian Alps) is meaningful because it embodies
the natural values of the brand and unique sourcing of ingredients.
Since the company was first founded, the Loacker family has always
had the highest level of respect for their natural surroundings.
From 100% Italian hazelnuts freshly roasted by Loacker in-house to
authentic vanilla pods from Madagascar, Loacker aims to create the best
taste using high-quality ingredients.
"Che bontà !" means Pure goodness! with every bite, since
1925. For all this time, Loacker has been offering the pure,
natural goodness and pleasure of their magnificent creations. This
long confectionary tradition started with Alfons Loacker, who first started making wafers
in his little pastry shop in Bolzano, Italy. Really not much has changed since then:
Loacker now makes all their delicacies at 1000 meters above sea
level, high up in the mountains in Auna di
Sotto (IT) and Heinfels (AT), using only carefully selected
ingredients, with no trace of any artificial flavorings, added
colors or preservatives, and pack their snacks fresh out of the
oven to preserve their full fragrance. But, to achieve perfection,
goodness demands more than this, which is why Loacker is constantly
committed to greater social and environmental sustainability.
Because, at Loacker, goodness is a choice.
Media contact:
Lauren Kotschevar
laurenkotschevar@modernstorytellers.com
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SOURCE Loacker