NEW
YORK, July 17, 2024 /PRNewswire/ -- The
global scented candles market size is estimated to grow by
USD 637.6 million from 2024-2028,
according to Technavio. The market is estimated to grow at a
CAGR of 2.87% during the forecast period. Increasing investment in
household interiors is driving market growth, with a trend towards
increasing emergence of customized home fragrance candles. However,
stiff competition from unorganized sector poses a challenge. Key
market players include Archipelago, Bolsius International BV,
Conscious Candle Co., Curio Brands LLC, Diptyque Distribution LLC,
GALA GROUP GMBH, Godrej Consumer Products Ltd., House of Em5,
Lalique Group SA, NEST Fragrances, Newell Brands Inc., Paddywax
LLC, Prolitec, Reckitt Benckiser Group Plc, S.C. Johnson and Son
Inc., ScentAir Technologies LLC, Seda
France, The Bridgewater Candle Co., The Procter and
Gamble Co., and Welburn.
Get a detailed analysis on regions, market
segments, customer landscape, and companies - Click for the
snapshot of this report
Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Product (Container based, Pillars, and
Others), and Geography (North America, Europe, APAC, South America,
and Middle East and Africa)
|
Region
Covered
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Archipelago, Bolsius
International BV, Conscious Candle Co., Curio Brands LLC, Diptyque
Distribution LLC, GALA GROUP GMBH, Godrej Consumer Products Ltd.,
House of Em5, Lalique Group SA, NEST Fragrances, Newell Brands
Inc., Paddywax LLC, Prolitec, Reckitt Benckiser Group Plc, S.C.
Johnson and Son Inc., ScentAir Technologies LLC, Seda France, The
Bridgewater Candle Co., The Procter and Gamble Co., and
Welburn
|
Key Market Trends Fueling Growth
The scented candles market is experiencing a trend towards
customization, allowing buyers to design candles according to their
unique preferences. Vendors offer options for selecting shapes,
sizes, colors, textures, and fragrances for various occasions. This
customization strategy enables manufacturers to expand their
product offerings and cater to diverse consumer needs, resulting in
increased sales and competition. For instance, Yankee Candle, a
subsidiary of Newell Brands Inc., empowers customers to choose
fragrances and personalize containers with photos or quotes. This
approach enhances the buying experience by allowing customers to
add a personal touch and boosts sales as customized candles make
ideal gifts. The growing demand for personalized scented candles is
expected to fuel market growth during the forecast
period.
The scented candles market is experiencing significant growth,
with key sectors including hotels, restaurants, wellness
facilities, religious institutions, home renovation, and home
decoration. Sculpture, organically shaped, twisted candles are
trending, offering unique fragrance options for consumers.
Millennials prefer natural waxes like soy, beeswax, and blended
waxes, while paraffin wax remains popular in mass-produced candles.
Retail outlets, department stores, online marketplaces, and offline
channels are major sales channels. Essential oils and aromatherapy
are driving the market, with brands like Selfridges, Diptyque, and
convenience stores stocking various fragrance blends. Wax types
include paraffin wax, hydrogenated palm oil, and soy wax, with wick
options of fiber and cotton. Fragrance blends come in various
containers like jar, vase, tumbler, and pillar, and include fruit,
flower, spice, and tea light candles. Liquid dyes are used for
coloring the wax.
Discover 360° analysis of this market. For
complete information, schedule your consultation- Book
Here!
Market Challenges
- The global scented candles market consists of two main sectors:
organized and unorganized. The organized sector comprises large
retailers and manufacturers who adhere to regulations and have
necessary permits. Conversely, the unorganized sector includes
small retailers and manufacturers without government registration.
This fragmented market structure allows for easy entry, resulting
in a high number of sub-standard or duplicate products. Consumers
often struggle to distinguish between authentic and imitation
candles, hurting the profitability of established vendors. Major
players face intense competition from unorganized players offering
non-standardized, low-priced products, forcing them to lower prices
and impacting their profit margins and sales volume. This situation
may hinder the market's growth during the forecast period.
- The scented candles market faces several challenges. Fiber
wicks can cause unwanted blackened rims in mass-produced candles,
affecting their aesthetic appeal. Retail outlets and department
stores struggle to differentiate themselves from online
marketplaces, where price competition is intense. Essential oils,
key ingredients for aromatherapy candles, can be costly. Brands
like Selfridges and Diptyque differentiate themselves with premium
offerings, but face competition from convenience stores and offline
channels. The Paraffin wax segment uses hydrogenated palm oil,
raising concerns over sustainability and health risks. Soy Wax, a
popular alternative, is blended with various natural ingredients
like beeswax, but can be more expensive. Containers come in various
forms - jar, tumbler, vase, and more, while fragrance infusion
methods include liquid dyes and scented oil candles. Brands must
ensure their candles are eco-friendly, non-toxic, and made from
artisanal materials to cater to evolving consumer preferences.
Aromatherapies and candle massages offer additional revenue
streams. The home decor market, including household interiors,
presents significant growth opportunities.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This scented candles market report extensively covers market
segmentation by
- Distribution Channel
- Product
- 2.1 Container based
- 2.2 Pillars
- 2.3 Others
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The offline distribution channel for
scented candles generates revenue from various retail formats such
as specialty stores, hypermarkets, supermarkets, convenience
stores, clubhouse stores, and department stores. However, the
preference for online shopping has led to a decline in offline
sales. To boost sales, vendors are expanding their stores in local
and regional markets. Retailers are also adopting new strategies
like wider assortments, pricing, and retail formats to stay
competitive. The declining offline trend has encouraged major
retailers to adopt the online-to-offline (O2O) business model,
offering benefits like in-store pickup and returns. These
strategies aim to increase market shares and consumer base,
contributing to the growth of the offline segment in the global
scented candles market.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global candle market is witnessing steady growth driven by
rising demand for home décor and aromatherapy products. With
increasing consumer preference for eco-friendly and sustainable
options, natural wax candles are gaining popularity. Key trends
include customizable and luxury candles, targeting niche markets.
North America and Europe dominate consumption, fueled by
urbanization and lifestyle changes. Innovations in fragrance blends
and decorative designs further propel market expansion. As
sustainability concerns grow, manufacturers are focusing on
renewable materials and cleaner production processes to meet
evolving consumer expectations.
Research Analysis
The scented candles market is experiencing significant growth
due to increasing demand from various sectors including hotels,
restaurants, wellness facilities, and religious institutions.
Scented candles are also popular in home renovation and decoration
projects. Sculpture candles and organically shaped candles are
gaining popularity for their unique designs. Spas and wellness
centers use scented candles for aromatherapy and relaxation. The
market caters to different segments such as Paraffin wax,
hydrogenated palm oil, soy wax, blended, beeswax, and others.
Containers for scented candles come in various forms like pillar,
jar, tea light, tumbler, vase, and more. Liquid dyes are used to
color the wax, and scents can be derived from fruits, flowers,
spices, and blends. Brands like Diptyque offer high-end, luxury
scented candles, while convenience stores and offline channels
cater to mass-market demand. Scented candles are available in
various forms such as twisted candles, container-based, and pillar
candles. The market offers a wide range of scents, from classic
fragrances like rose and lavender to more exotic blends like
jasmine and sandalwood. Overall, the scented candles market is a
growing and diverse industry that caters to various consumer
preferences and needs.
Market Research Overview
The scented candles market is a thriving industry, catering to
various sectors including hotels, restaurants, wellness facilities,
religious institutions, home renovation, and home decoration.
Sculpture, organically shaped, twisted, and blended candles are
popular choices, available in a wide range of fragrance options.
Millennials show a strong preference for eco-friendly candles made
from natural waxes like soy, beeswax, and paraffin alternatives.
Retail outlets, department stores, online marketplaces, and
convenience stores are key channels for sales. Essential oils and
aromatherapy are integral to the market, with brands like
Selfridges and Diptyque leading the premium segment. Wax types
include paraffin, hydrogenated palm oil, soy, and blended, while
wicks are made from fiber. The market offers a vast array of
container types, from jar and vase to pillar and tealight, with
liquid dyes used for coloring. Non-toxic, organic scented candles,
candle massages, and aromatherapies are gaining popularity in
household interiors and the home decor market.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product
-
- Container Based
- Pillars
- Others
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/scented-candles-market-size-is-set-to-grow-by-usd-637-6-million-from-2024-2028--increasing-investment-in-household-interiors-to-boost-the-market-growth-technavio-302198320.html
SOURCE Technavio