Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’
June 18 2024 - 9:02AM
Modelo and Edson Álvarez Team Up to Introduce ‘La Bota
Especial’
Brewed in Mexico and the one and only Official Beer of the
Beautiful Game, Modelo understands that fútbol is not just a sport,
but a poetic experience for adoring fans. Fueling the passionate
mark of a fighter of Mexican fútbol fans and the intense devotion
from supporters around the world – fútbol and Modelo are best
enjoyed together. That’s why Modelo is teaming up with renowned
Mexican defenseman Edson "El Machín" Álvarez to introduce “La Bota
Especial” – a one-of-a-kind golden beer mug crafted to the precise
dimensions of Álvarez’s boot, which sparks magic on the pitch and
causes stadiums to roar.
Known for his relentless fight and tenacity, Álvarez’s game
perfectly embodies the mark of a fighter upon which Modelo was
founded. While fans may not be able to lace up their own cleats on
the biggest fútbol stages, a select few will celebrate through all
the blood, sweat and beers of this summer’s matches with “La Bota
Especial” by their side. The custom beer mug featuring Álvarez’s
embossed signature promises to bring his unrelenting mark of a
fighter to the drinking occasions of Modelo-loving fútbol fans as
the Official Beer of the Beautiful Game.
"Fútbol is more than just a game; it’s a passion that unites
millions around the world, which I’ve been lucky enough to
experience first-hand," said Álvarez. "I'm proud to partner with
Modelo to give fans a new way to celebrate this summer with “La
Bota Especial,” crafted in the shape of my very own boot. As fans
gather to watch their favorite teams, they can enjoy Modelo from a
mug that embodies the same level of passion and intensity as their
fandom."
Starting today through June 22, fans 21 years and older can
enter for the chance to win their own “La Bota Especial” by
visiting @ModeloUSA or Edson Álvarez's Instagram account and
commenting on one of the Sweepstakes posts with how they plan to
cheer on Álvarez and enjoy the summer fútbol season.
"Our partnership with Álvarez is designed to ignite the
unwavering dedication of fútbol fans and the spirit of the
Beautiful Game,” said Logan Jensen, vice president of marketing,
Modelo. “‘La Bota Especial’ is not just a beer mug; it’s a symbol
of the passion, fight and excitement that fútbol brings to fans
everywhere and that Modelo celebrates."
In addition to unveiling “La Bota Especial” for fans, Álvarez
will also be featured in promotional retail materials throughout
the summer. Fans will see Álvarez on life-sized cutouts at select
retail locations across the country as they purchase Modelo to
enjoy while watching their favorite fútbol matches.
For more information on how fans can win “La Bota Especial” for
themselves, see here for sweepstakes rules and follow @ModeloUSA
and @EdsonNAlvarez on Instagram. Constellation Brands is the
exclusive licensee and sole producer of Modelo in the United
States, DC, and Guam. Since 1925, the entire Modelo portfolio has
been, and continues to be, proudly brewed in Mexico.
NO PURCHASE NECESSARY. Open only to legal residents of the 50
U.S. and D.C., 21 or older. Starts 12:00 AM ET on 6/18/24 and ends
11:59 PM ET on 6/22/24. The Modelo Soccer La Bota Sweepstakes is
sponsored by Crown Imports LLC. No alcohol awarded with prizes.
Void where prohibited. For complete details, see Official Rules at
rules.dja.com/modelolabota.
About Modelo®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has
been bringing distinctive high-quality beer to those with the
Fighting Spirit ever since, including Modelo Especial®, Modelo
Negra®, Modelo Oro, and a flavorful lineup of Modelo Cheladas and
Modelo Spiked Aguas Frescas.
Modelo Especial is a golden, full-flavored pilsner-style lager
with a clean, crisp finish. As the #1 beer in the U.S., Modelo
Especial recently surpassed 195MM cases sold in 2023. The Casa
Modelo brand family is exclusively brewed in Mexico and imported
and marketed for the U.S. by Constellation Brands.
Media Contact:
Stephanie McGuane
Stephanie.mcguane@cbrands.com
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/191efd56-c228-49f7-9a32-0c40c6256c22https://www.globenewswire.com/NewsRoom/AttachmentNg/54e2797b-0a69-4958-bce7-57b3425ff3fd
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/e034e4e6-a13b-4756-9353-d7b8fe73feea