For startups changing the world, an AI company called Bizzline brings the power to tell their own stories, in their own way
May 27 2024 - 12:00AM
Every successful tech startup has felt the pain: the product is
humming, customers are signing up, all the graphs are up and to the
right. But when the company tries telling its growth story in the
media it’s…crickets.
It’s a pain that Ashley Rindsberg, co-founder of AI startup
Bizzline, experienced firsthand. Working with dozens of startups as
a communications executive, Rindsberg would help pitch startups
stories that, in the world of tech, were resounding successes. But
to overwhelmed journalists they were little more than another
distraction.
Rindsberg knew there had to be a better way. A journalist and
author who started his career in tech—his first startup, launched
in the early 2000s, was a digital time capsule—he set out to build
a solution to this problem.
“Great companies tell great stories,” says Rindsberg. “But in
our chaotic media environment, that’s almost impossible.
Bizzline is flipping this dynamic. We start with the
premise that every bit of startup progress is important. Every
company update represents valuable news someone out there
really wants to know."
Bizzline bills itself as bridging the gap between startups and
the people who matter to them. With a click, startups get a honed
brand message that Bizzline’s AI engine customizes for each
audience type. Bizzline then personalizes distribution, precisely
targeting key audiences down to the individual.
This process, Rindsberg says, is about finding what he calls
“message-market fit”—a process of deploying, testing and optimizing
messaging in the wild (rather than taking random stabs
at what might work). For startups, the difference between a
message that lands and one that misses can be the difference
between traction and failure.
It's not a coincidence that Bizzline is launching amid the
“Cambrian explosion” of AI startups, each of which is developing
technology that would have been inconceivable only a few years ago.
In this thicket of change, the ability for audiences to track
emerging companies and learn about progress from some of the
world's most innovative technical teams is, Rindsberg
says, a major market advantage.
“These startups are building our future.
Connecting these companies with stakeholders around
insanely valuable and deep insights into what’s unfolding in tech
is a mission I believe is worth pursuing.”
www.bizzline.ai
ashley@bizzline.ai
3479779451