KING OF PRUSSIA, Pa.,
June 14, 2012 /PRNewswire/ -- Medical
Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today provides an
update for its investors relative to recent and upcoming marketing
events for its MediPendant™ personal medical alarm with true, voice
prompted two-way communications through the pendant.
Last week, the Company began offering the MediPendant™ product
for sale via the website of largest warehouse club store in the
U.S. Over this last weekend, the retailer sent millions of
emails to its customers to promote the MediPendant™ product.
Thus far, sales and shipments have been brisk and have exceeded the
Company's expectations. MDHI is currently in the planning
stages with this retailer for additional promotional campaigns.
"We are off to a fantastic start with this new retail program,
and not only are we shipping record numbers of MediPendants™, we
are also getting a record number of calls from potential customers
asking specific questions about the product," commented
Ronald Adams, President of
MDHI. "Our consumer typically does a considerable amount of
research before buying a medical alert system for either themselves
or a loved one, and we are expecting a strong continuing flow of
orders over the coming weeks and months. We are currently in
the process of selecting additional marketing programs we wish to
implement in conjunction with this retailer, which will further
increase awareness of our product and drive our sales volumes."
The Company is also announcing today the launch of a
MediPendant™ print advertising campaign in monthly publications
designed for senior citizens. This program will launch the
first week of July in seven major metro areas, with four additional
areas being added for the early August publication.
Additionally, MDHI is in process of expanding its web presence via
major modifications of its websites and through the implementation
of a Google Adwords campaign. The Company plans to announce
the specifics of these programs over the coming weeks.
Mr. Adams continued, "The entire dynamic of our Company has
changed dramatically over the past few months. We are
shipping record volumes, we have made significant strides in
strengthening our balance sheet via debt and warrant cancellations,
we have implemented a new credit line, and our pipeline of future
deals and sales has never looked better. We believe we are turning
the corner toward success as our marketing programs
accelerate. We thank all of our investors for the strong
support they have given the Company."
In addition to the strategic alliance partnership with the
largest Warehouse Club Store in the U.S., MDHI also returned the
MediPendant™ to television advertising during the week of
June 4th with 132 time slots booked
on national and regional cable networks. The Company is in
the process of booking additional media times for television spots
that will run in subsequent weeks.
The Company recently filed form 8K with the U.S. Securities
& Exchange Commission outlining additional retirements of
convertible debt. MDHI just reached an agreement to convert
$37,525 worth of potentially highly
dilutive convertible debentures. This conversion entirely closes
out this convertible debt holders' position and brings the total
amount of convertible debt removed from the Company's balance sheet
since the beginning of this year to $93,775 and the total number of warrants
cancelled to 100,250,000. These cancellations will likely allow the
Company to reverse a significant portion of the derivative
liability charges during this fiscal quarter or in subsequent
quarters, and will prevent a significant amount of shareholder
dilution. To review this 8K filing and our other filings with
the Securities & Exchange Commission, please visit the SEC
website at www.sec.gov.
Medical Alarm Concepts Holding, Inc. (MAC) develops and
manufactures innovative products and practical solutions within the
framework of a vast growing marketplace. MediPendant's™ patented
two-way voice technology enables the user to speak and listen
directly through the pendant no matter where the user may be in and
around their home. MediPendant™ service also includes advanced
features such as three-way calling that enables the operator to
link loved ones directly into the emergency call in real time.
Text message alerts are also standard, and are used to inform
loved ones that the user has contacted an operator or has requested
assistance. A standard PERS system does not enable the user to
speak and listen through the pendant, thus limiting them to a small
area in their home. There is always the risk that the user will not
be heard by the call center operator if they are not within a short
range of the base station. For more information please visit our
website at www.medipendant.com.
Safe Harbor Statement
Statements in this press release that are not statements of
historical or current fact constitute "forward-looking statements."
Such forward-looking statements involve known and unknown risks,
uncertainties and other unknown factors that could cause the
Company's actual operating results to be materially different from
any historical results or from any future results expressed or
implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
"believes," "belief," "expects," "expect," "intends," "intend,"
"anticipate," "anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.