Nestlé to Refresh Bottled-Water Business as Sales Turn Flat
October 17 2019 - 4:16AM
Dow Jones News
By Saabira Chaudhuri
Nestlé SA said it would overhaul its struggling bottled-water
arm, hoping to reinvigorate growth in a business grappling with
rising competition, high costs and growing concerns about
single-use plastic.
The world's biggest packaged-food maker said its water arm,
which sells brands like Poland Spring, San Pellegrino, Pure Life
and Perrier, would go from being a stand-alone, globally managed
business with headquarters in France, to one managed locally in
Nestlé's various regions. It also said the head of Nestlé Waters,
Maurizio Patarnello, would leave the company by the end of the
year.
The change mimics a restructuring Chief Executive Mark Schneider
pushed through for Nestlé's infant nutrition arm, where the company
says results have since improved.
Nestlé Waters currently employs 28,000 people. A spokesman
declined to comment on whether there would be job losses. About 60%
of Nestlé's bottled-water sales come from local or regional brands
-- like Poland Spring in the U.S. Waters makes up about 8% of
overall sales and under 5% of Nestlé's profits, according to
Jefferies.
The restructuring came as Swiss-based Nestlé on Thursday said
sales in the nine months ended Sept. 30 were 68.37 billion Swiss
francs ($68.71 billion), compared with 66.42 billion francs in the
same period last year. Organic growth -- which strips out the
effects of currency movements, mergers and acquisitions -- was 3.7%
for the first three quarters, mostly driven by higher volumes,
meeting analyst estimates. It also backed its 2019 estimates and
said it would return 20 billion francs to investors over the next
few years, primarily through share buybacks. The company didn't
release profit figures.
In the water business, revenue was flat over the nine months,
while volumes dropped 2.2%.
Water is a "problem category" for Nestlé, said Jefferies analyst
Martin Deboo earlier this month, saying the business is losing
share to rivals in the U.S., its biggest market. Nestlé last year
began selling sparkling, flavored water under Poland Spring,
Arrowhead and other brands in the U.S. but the company has
struggled to stand out in an increasingly crowded category. Apart
from LaCroix -- the market leader -- Coca-Cola Co. and PepsiCo Inc.
have rolled out sparkling-water competitors, while startups and
private-label seltzer brands abound.
On Thursday, Nestlé said organic growth in its North America
water business had been flat and declined in Europe, where it sold
less water than hoped over the past summer. Bottled water makers --
particularly in Europe -- are facing consumer and regulatory
pressure over their use of single-use plastic, amid a backlash
about waste.
Since taking over in 2017, Mr. Schneider has tried to focus
Nestlé's energies on a handful of core businesses he views as
high-growth. Water is one of these, along with nutrition pet food
and coffee. The company has faced scrutiny from activist investor
Daniel Loeb to improve its financial performance and sell its stake
in L'Oréal SA.
Mr. Schneider has made a string of changes including selling
slower-growth, nonfood assets like its skin-health unit and has
made big acquisitions like splashing out $7 billion to buy the
rights to sell Starbucks Corp.'s coffee and tea in grocery and
retail stores. The company on Thursday said it was creating a new
strategy and business development role, which would be filled by
its head of acquisitions, Sanjay Bahadur. The role is intended to
help Nestlé identify new growth opportunities.
Write to Saabira Chaudhuri at saabira.chaudhuri@wsj.com
(END) Dow Jones Newswires
October 17, 2019 04:01 ET (08:01 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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