This Week on Bev Industry News:
Our Featured Story is: Meeting The Demands Of An Aging Population With Functional Beverages
Glucose Health, Inc., (GLUC) was recently awarded the important trademark GLUCODOWN for its sugar free, caffeine free, functional iced tea beverage.
It's no secret, the baby boomer generation is aging growing from 38.7 million in 2008 to 88.5 million by 2050. Beverage giants like PepsiCo and Dr. Pepper/Snapple Group are all-too-aware of these consumers increasing thirst for healthier beverages. Today, consumers are looking for beverages to offer much more than satisfying thirst. The primary shift has been to products that offer nutritional value while maintaining a satisfying taste using all natural flavorings. The beverage industry's product response has come to be known as functional beverages. One area gaining significant attention recently is the functional tea category. This impressive growth potential of functional tea beverages is no surprise to early investors in two functional tea beverage start-ups acquired recently for huge multiples of their revenues. But, the holy-grail of functional beverages is the diabetes category. In its earliest stages, known as pre-diabetes, doctors and nutritionists agree that diabetes can be reversed with lifestyle changes. Not only can functional beverages play a credible and beneficial role for consumers with pre-diabetes, the addressable market potential for any functional beverage targeting the pre-diabetes consumer is enormous. For healthy blood sugar and regular digestive health, nutritionists have long recognized the importance of soluble dietary fiber and even certain natural plant extracts. CEO Murray Fleming of Glucose Health, Inc. (Ticker: GLUC), which manufacturers a functional tea beverage sold nationally in the "Diabetic Supplies" aisle at Walmart, and which is the number one seller in its category on Amazon, cites numbers from the National Diabetes Statistics Report ("NDSR"). The NDSR concludes that 100 million Americans one in three - are diabetic or pre-diabetic. Yet, even a modestly more active lifestyle and better nutrition can reverse metabolic syndrome and ward off the complications of Type-2 diabetes. Glucose Health, Inc., was recently awarded the important trademark GLUCODOWN for its sugar free, caffeine free, functional iced tea beverage, which is clinically proven to help maintain healthy blood glucose, triglyceride and cholesterol levels.
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Also covered is:
- Baristas Coffee Company (BCCI) rolls out expanded wholesale platform for its new EnrichaRoast Coffee line. EnrichaRoast the new functional coffee beverage line from Seattle based Baristas Coffee Company which includes both a CBD and full spectrum hemp blend and was among the first to enter the CBD market
- NFL hall-of-famer enters the cannabis space for athletic recovery.
- Superfoods take center stage in specialty beverages.
- Puration, Inc. announces a new website for its EVERx CBD Sports Water
- Hibiscus tea may help reduce cardiovascular disease risk.
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