Danone Launches Data Traceability Service for Baby Formula

Date : 02/13/2020 @ 9:56AM
Source : Dow Jones News
Stock : Danone (QX) (DANOY)
Quote : 12.54  0.305 (2.49%) @ 9:13PM

Danone Launches Data Traceability Service for Baby Formula

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By Maitane Sardon


Danone SA said Thursday that it is launching a digitally enabled service for consumers and retailers to access sustainability data for its baby formula, as part of its goal to provide greater transparency.

The service, called track & connect, will consist of a scannable QR code that will allow consumers to access a page with information on where and when the formula was manufactured and the product's journey through the supply chain to the shelves of the supermarkets.

Danone said the service, which is powered by blockchain, serialization and aggregation technology for security and privacy reasons, will be first launched in China for its Aptamil and Nutrilon brands. The company plans to roll the service out in France, Germany, Australia and New Zealand by the end of 2020.


Write to Maitane Sardon at maitane.sardon@wsj.com


(END) Dow Jones Newswires

February 13, 2020 04:41 ET (09:41 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.

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