LIFT Li FT Power Ltd

Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV: LIFT) (OTCQB: LFCOF) is excited to announce it’s conducting research on consumer and budtender insights for cannabis edibles, extracts and topicals with Ernst & Young Canada LLP (“EY”). A summary of the findings will be presented on the main stage at the Lift & Co. Cannabis Expo (the “Expo”) in Toronto on June 7th at 12:00 pm. The full paper will be available following the Expo.

With cannabis edibles, extracts and topicals anticipated to go on sale within the next year, retailers and brands are preparing themselves for an unprecedented wave of new products coming to the market. The joint presentation by Lift & Co. and EY will help brands and retailers understand consumers’ perceptions and anticipate consumption behaviours.

Lift & Co. is able to provide unique consumer insights by aggregating data across its proprietary consumer database at lift.co and its budtender training platform CannSell. CannSell is used by retailers in seven provinces and territories, and by 100% of budtenders in Ontario, enabling Lift & Co. to tap into the unique insights of frontline cannabis retail workers. Together these data channels allow Lift & Co. to generate powerful consumer centric business insights across the cannabis value chain.

Research for the whitepaper on edibles, extracts and topicals was conducted by surveying nearly 3,000 cannabis consumers and canna-curious non-consumers as well as targeted retail budtenders from across Canada through Lift & Co.’s platforms.

“There is a land grab opportunity for brands to strategically position their edibles, extracts and topicals products and influence cannabis consumers’ purchase decisions,” said Matei Olaru, CEO for Lift & Co. “We have uncovered significant differences between what the ‘canna-savvy’ experienced consumers want from these new products and what the ‘canna-curious’ want.”

“Understanding what drives and inhibits cannabis consumption will allow companies to make appropriate investment decisions now in order to be more attractive to both consumers and non-consumers once new products become available in the near future,” says Tim MacDonald, EY Canada Strategy Cannabis Leader. “These insights will help cannabis companies position themselves successfully for growth locally, of course, but also help Canada build its mark as a leader in a budding global industry.”

Tickets to the Lift & Co. Cannabis Business Conference and Expo Toronto 2019 can be purchased at https://liftexpo.ca/toronto19/tickets/. To sign up to receive notice when the whitepaper is available please sign up here.

About Lift & Co.Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) is a publicly traded technology company modernizing the cannabis industry.

Forward-looking statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

SOURCE Lift & Co. Corp.

For further information:Lift & Co.Sara McMillen, Director Communications and Government Relations, Lift & Co.smcmillen@lift.co1-416-220-9536

Nikki Laoutaris, Communications Manager, Lift & Co. nlaoutaris@lift.co1-647-464-0148

Investor Relations:Thesis CapitalPrit Singh, 905-510-7636, psingh@thesiscapital.ca