/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES/
TORONTO, March 4, 2019 /CNW/ - Lift & Co. Corp. ("Lift
& Co." or the "Company") (TSXV: LIFT) today announced the
appointment of Jon Kamin to the
position of Chief Revenue Officer ("CRO"). Mr. Kamin is a proven
operator with over 15 years of experience relevant to the Company's
strategy, having led a number of companies and business units
through strong growth and dramatic transformations, consistently
driving customer and revenue growth for digital and data businesses
throughout his career.
Until August 2018, Mr. Kamin held
the position of Chief Executive Officer at viadata.io, a
ground-breaking source of first-party digital user data for a
variety of enterprise clients in financial services,
direct-to-consumer insurance, and retail. The company was a result
of a transformation from yconic.com, a longstanding leader in
Canadian student-segment marketing where Mr. Kamin was Managing
Director, and which was successfully sold to Leger Market Research.
Prior to this, Mr. Kamin held the role of General Manager of the
Non-Automotive Business Unit at autoTRADER.ca, where he delivered
successful customer and revenue growth of +65% over a three-year
period. Mr. Kamin also held a variety of positions at Torstar
Corporation, culminating in his leadership of the company's digital
automotive portfolio. Prior to Torstar, Mr. Kamin was a Consultant
at Bain & Company, a leading strategy consulting firm. Mr.
Kamin holds an MBA from the Rotman School at the University of Toronto.
"We are extremely pleased to add Jon to our executive ranks as
he brings a unique set of skills that include sales, marketing,
partnerships and data-centric product development to our team,"
said Matei Olaru, CEO of Lift &
Co. "As we continue to accelerate our transformation into a global
leader and become ingrained throughout cannabis' consumer packaged
goods value chain, it is imperative to continually attract
successful talent from non-endemic, yet characteristically similar
fields to modernize this industry towards CPG. Jon shares our
company's values and brings a tremendous amount of experience and
success in scaling high-growth companies to generate significant
shareholder value."
"For several years now, I've watched from afar as the Canadian
cannabis industry has emerged and taken shape, and it's my
conviction that Lift & Co. is establishing itself as a leader
in CPG-like marketing and data innovations in this emerging
industry, both in Canada and
around the world," said Jon Kamin,
CRO of Lift & Co. "I am extremely excited to bring my growth
and monetization experience to this team and drive shareholder
value from day one."
Mr. Kamin has assumed direct P&L ownership of the Company's
four platform revenue streams of Consumer Marketing, Trade
Marketing, Data Insights and Event Marketing, with a mandate to
scale revenue, advance platform integration and increase
competitive positioning domestically and internationally.
About Lift & Co.
Lift & Co. (TSXV: LIFT) is a
publicly-traded technology company modernizing the cannabis
industry.
Forward-looking statements
Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accept
responsibility for the adequacy or accuracy of this
release.
Although the Company has attempted to identify important
factors that could cause actual results, performance or
achievements to differ materially from those contained in the
forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated,
estimated or intended.
There can be no assurance that such forward-looking
statements will prove to be accurate or that management's
expectations or estimates of future developments, circumstances or
results will materialize. Accordingly, readers should not place
undue reliance on forward-looking statements. The forward-looking
statements in this news release are made as of the date of this
release. The Company disclaims any intention or obligation to
update or revise such information, except as required by applicable
law, and the Company does not assume any liability for disclosure
relating to any other company mentioned herein.
SOURCE Lift & Co. Corp.