Engagement Labs partnership with MRI-Simmons, a leading
producer of media and consumer research in the US, launches
innovative new data solution to help brands, agencies and media
owners to harness the power of word-of-mouth
NEW BRUNSWICK, N.J. and
MONTREAL, July 26, 2019 /CNW/ -- Engagement Labs Inc.
(TSXV: EL), the industry-leading data and analytics firm that
specializes in social intelligence for leading brands and
companies, has announced a new alliance and joint product with
MRI-Simmons, the leading provider of insights on the American
consumer and their media behavior. Launched as a joint venture in
2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK
as the majority partner. This deal is part of the overall growth
strategy of the Engagement Labs to accelerate its client base and
revenues.
The MRI/TotalSocial fusion combines Engagement Labs' TotalSocial
platform – a proprietary database of offline social data – with
MRI's Survey of the American Consumer® – the definitive, ongoing
study of US consumers that captures in-depth information on media
choices, attitudes, and consumption of products and services in
nearly 600 categories.
"Our partnership with MRI allows us to collaborate with an
industry leader to create and take to market the first and only
offering that empowers marketers to direct their paid ad messages
to those media and target consumers that are best able to amplify
their messages through their real-world social networks," said
Ed Keller, CEO of Engagement
Labs.
"We are thrilled to be partnering with an innovative company
such as Engagement Labs in bringing the power of word of mouth into
the media mix," said Maureen
Doherty, Vice President for Partnerships at MRI-Simmons. "As
brands and agencies seek greater control over their plans, and
growing reach for their messages, this fusion makes word-of-mouth
not only relevant, but actionable. Together, these data sets
deliver a unique, real-world tool for unlocking a powerful – but
often unreachable – element of branding."
About Engagement Labs
Engagement Labs (TSXV: EL) is an
industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither TSX Venture Exchange nor IIROC accepts responsibility
for the adequacy or accuracy of this release.
For media inquiries please contact:
Vanessa Lontoc / Ed
Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
SOURCE Engagement Labs