New Forrester Wave Social Listening Report Makes Business
Case for Engagement Labs' TotalSocial®
NEW BRUNSWICK, N.J.
and MONTREAL, Oct. 3, 2018 /CNW/
-- Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF)
releases its response to the Forrester
Wave "Q3 2018 Global Social Listening Platforms" report (the
"Report") that assesses the state of the social listening space and
evaluates social media listening platforms. The highly regarded
biannual report identified major deficiencies in the industry that
one industry reporter says are addressed by Engagement Labs'
innovative TotalSocial® solution.
Reporter Barry Levine of MarTech
Series summarized the Forrester Wave Report and cited Engagement
Labs as offering a "more accurate Big Picture," relative to the
social media listening platforms.
The Forrester Wave Report criticized social media listening
platforms for not using social intelligence to full potential, for
offerings looking too much alike, and for needing to differentiate
with stronger strategy tools. "In our 2016 Forrester Wave
evaluation of social listening platforms, we acknowledged that the
technology had great potential, but its heyday was still to come.
We're still holding our breath in 2018."
As part of the Report, Forrester reviewed all 10 leading Social
Listening Platforms along and conducted with interviews with
companies, concluding the industry "still primarily owns and uses
social data in a silo" and said the "next frontier" is to
"differentiate with strategy." Among other suggestions, the report
says the platforms need to combine online social data with other
business intelligence and provide consulting and professional
services.
Engagement Labs' TotalSocial platform is differentiated from
listening platforms because it combines offline consumer
conversations with those collected online, and links all
conversations to business results, and offers diagnostics and a
marketing playbook, all of which together provide marketers with a
stronger foundation for strategy development.
"We are proud of the fact that our TotalSocial platform takes
social intelligence to an entirely new level by covering the entire
social ecosystem—online and offline—and by using predictive
analytics to show marketers how they can use a social strategy to
improve business performance," said Ed
Keller, CEO of Engagement Labs. "Our platform delivers
exactly what Forrester says is lacking in the listening industry,
and that's why leading marketers are signing up with us this
year."
"Engagement Labs is already delivering on the innovation called
for by the analysts at Forrester. Our platform is the silo-busting
integrator of online and offline consumer conversations, helping
make social data a key contributor to marketing strategy on behalf
of our clients," said Engagement Labs President and Chief Revenue
Officer, Steven Brown.
About Engagement Labs
Engagement Labs (TSXV: EL)
(OTCQB: ELBSF) is an industry-leading data and analytics firm that
provides social intelligence for Fortune 500 brands and companies.
The Company's TotalSocial® platform focuses on the entire social
ecosystem by combining powerful online (social media) and offline
(word of mouth) data with predictive analytics. Engagement Labs has
a proprietary ten-year database of unique brand, industry and
competitive intelligence, matched with its cutting-edge predictive
analytics that use machine learning and artificial intelligence to
reveal the social metrics that increase marketing ROI and top line
revenue for its diverse group of clients.
To learn more
visit www.engagementlabs.com / www.totalsocial.com.
About TotalSocial®
TotalSocial®
is a premier data and analytics platform that provides brands with
unique insights, improved marketing ROI and strategies to grow
revenue. Fueled by actionable online and offline data, TotalSocial
is the only platform that encompasses and listens to the entire
social ecosystem. TotalSocial offers unique, proprietary data about
brands, its industry and competitors. With cutting-edge
diagnostics, patent-pending predictive analytics and machine
learning, TotalSocial identifies business opportunities and
provides recommendations and a roadmap to grow revenue and achieve
business and marketing goals.
Disclaimer in regard to Forward-looking
Statements
Certain statements included herein constitute
"forward-looking statements" within the meaning of applicable
securities laws. Forward-looking statements are necessarily based
upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, Engagement
Labs does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For media inquiries please contact:
Vanessa Lontoc, Marketing Director /
Ed Keller, CEO
Engagement Labs
732-846-6800
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
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SOURCE Engagement Labs