Digital Shelf Space Corp.: GSP RUSHFIT Launches Initial Canadian Direct Response TV Campaign
June 02 2011 - 8:30AM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:
DSS) is pleased to announce that the Company has started its
initial Direct Response TV campaign in Canada this week for its
innovative GSP RUSHFIT ultimate home workout DVD fitness series.
The GSP RUSHFIT workout series stars the Montreal based Mixed
Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre
("GSP").
"Canadian retail interest in GSP RUSHFIT has been so strong that
some retailers moved aggressively to list the home-based fitness
training DVD series in advance of the Company's national TV
advertising campaign. Several National retail accounts, totaling
about 525 locations, have received their stock and are supporting
it with in-store merchandising initiatives," said Don Cameron, VP
Marketing at Northern Response (International) Ltd.
GSP RUSHFIT began retailing direct to consumers online at
www.gsprushfit.com. The new infomercial will air on select channels
in Canada; including Sportsnet One, Fox Sports World and Showcase
Action among others. "We have had very positive consumer response
at retail stores since launching our GSP RUSHFIT series, said
Jeffrey Sharpe, CEO and President of DSS. "We are excited to
increase consumer awareness of GSP RUSHFIT in Canada through our
national television advertising and expect great results with our
retailers as a result."
"Northern Response's preliminary commitments from other Canadian
retailers should lift the total number of retail locations selling
GSP RUSHFIT to over 3,000 locations by Q3, as the much-anticipated
Direct Response TV spot rolls out and retailers conduct their
traditional August/September fitness section reset," said Earl
Morris, Director of Sales with Northern Response.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our recently launched
project with Georges St-Pierre, please visit
www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward- looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about Canadian retail interest in GSP RUSFIT; the anticipated
number of retail locations that will sell GSP RUSHFIT by Q3, and
the effect of the anticipated Direct Response TV spot roll out and
retailers conducting their traditional August/September fitness
section reset; the scope of distribution of GSP RUSHFIT; and the
timing of and potential growth of Canadian and International sales
as a result of the Northern Response partnership.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected growth of
sales as a result of the Northern Response Partnership and consumer
demand. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not
increase in the quantum and in the timeframe anticipated, or at
all; there may be no further retail distributors for the GSP
RUSHFIT series; Direct Response TV spots and traditional
August/September retail fitness section rests may not esult in
increased sales of GSP RUSHFIT; the Northern Response partnership
may not grow Digital Shelf Space's retail presence as anticipated;
the substantial investment of capital required to produce and
market video and entertainment productions, the need to obtain
additional financing and uncertainty as to the availability and
terms of future financing, unpredictability of the commercial
success of our programming, difficulties in integrating
technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market,
the possibility the rate of growth of the market for fitness media
will slow, reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space, the
possibility of competition from other ecommerce and online
marketing vendors, the continued strong growth in adoption of
digital media, the possibility of new fitness titles from
traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house
rather than outsourcing, reliance on production studios continuing
to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims
against the intellectual property rights of Digital Shelf Space,
the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price
of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO 604.736-7977 604.736-7944 (FAX) jeff(at)digitalshelfspace.com
www.digitalshelfspace.com Investor Cubed Inc. Investor Relations
(647) 258-3311 or Toll Free: (888) 258-3323 (416) 363-7977 (FAX)
info(at)investor3.ca Northern Response (International) Ltd. Media
Contact: Don Cameron V.P., Marketing (905) 737-6698
don(at)nresponse.com www.NorthernResponse.com
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