TORONTO, Jan. 3, 2020 /CNW/ - Spin Master Corp. (TSX:TOY;
www.spinmaster.com), a leading global children's entertainment
company, is teaming up with world-famous Rubik's Cube to launch
Perplexus Puzzles with a twist, in a new deal brokered by The
Smiley Company, master licensee for Rubik's.
Together they will develop a co-branded Rubik's x Perplexus
range, which will feature 3-D ball-in-a-maze puzzle and labyrinth
toy. By twisting and turning the cube, players attempt to manoeuver
a small steel ball through an intricate maze composed of a number
of steps along narrow plastic tracks. The result creates the
ultimate Rubik's Cube puzzle and maze, adding in another level of
fun and making the Cube even more challenging than ever
before.
"Collaborating with such an iconic toy like Rubik's Cube is a
unique opportunity to expand the fun and challenge of the Perplexus
play experience," said Elizabeth
LoVecchio, VP Marketing for Spin Master Games. "Perplexus is
already captivating minds, both young and old, and we are
excited to work together with The Smiley Company to expand the
popular line and further push the boundaries of fun and
innovation."
Speaking about the new launch, Lori
Heiss-Tiplady, VP Brand Strategy at The Smiley Company said:
"Perplexus has become famous for its ingenious sculptural designs
and various levels of challenge. These values are perfectly aligned
with those that have made the Rubik's Cube the best-selling toy in
history. We are committed to extending the brain-boosting
credentials of the Rubik's brand by partnering with world-class
companies, like Spin Master, who share our goal of nurturing
smarter future generations through products that help learning,
boost intelligence and evolve Rubik's STEM accreditation
status."
Perfect for giving kids a head start on STEM without a screen,
the range of new games is currently in development with the first
product set for launch in Summer 2020 and additional toys earmarked
to roll out soon after.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global
children's entertainment company that creates, designs,
manufactures, licenses and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands including Zoomer®,
Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW
Patrol®. Since 2000, Spin Master has received 110 TIA Toy of The
Year (TOTY) nominations with 30 wins across a variety of product
categories, including 13 TOTY nominations for Innovative Toy of the
Year. To date, Spin Master has produced nine television
series, including the relaunched Bakugan: Battle Planet and current
hit PAW Patrol, which is broadcast in over 160 countries and
territories globally. Spin Master employs over 1,800 people in
countries around the world including Canada, United
States, Mexico,
France, Italy, United
Kingdom, Russia,
Slovakia, Poland, Germany, Sweden, the
Netherlands, China,
Hong Kong, Japan, Vietnam and Australia.
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SOURCE Spin Master