11th Acquisition Since 2015 Initial
Public Offering
TORONTO, Dec. 6, 2019 /PRNewswire/ - Spin Master Corp.
(TSX: TOY; www.spinmaster.com), a leading global children's
entertainment company, today announced that it has completed the
acquisition of the award-winning Orbeez™ brand and other
select brands from Maya Toys, complementing its growing Activities
segment.
Orbeez are wet and wacky, soft and squishy, fun and
funky, bouncy and beautiful water beads. Beginning as tiny seeds,
Orbeez magically grow to a round form when water is added.
The versatile technology is applied to a variety of toys, ranging
from arts-and-crafts sets to pampering products. The popular
activity brand has captivated children letting them explore
and create unique experiences that stay fresh and creatively
stimulating, long after the package is opened.
"Orbeez represents a universally-appealing play pattern
and as a result, this amazing Maya Toys property has stimulated the
imaginations of millions of children globally," said Anton Rabie, Spin Master's Co-Founder and
Co-CEO. "We're thrilled with this acquisition, which further
strengthens our vibrant and growing Activities business, providing
recurring revenue and opportunities for integration into our
existing product lines, as well as for further innovation."
Spin Master offers a wide range of innovative activity products
that integrate fun, fashion, trends and popular culture. Products
like the #1 sand brand, Kinetic Sand™ and Cool
Maker™, the line of innovate DIY sets including
TOTY-nominated GO GLAM™
Nail Stamper, are designed to
teach children new skills and provide multiple outlets for creative
play and expression.
"With a 10-year history of entertaining kids, we believe the
possibilities with Orbeez are endless," said Arlene Biran, Vice President Marketing and
Activities Global Business Unit Lead. "Our design teams are excited
to ideate on how we can grow the brand and bring new creative
executions to market."
The acquisition of Orbeez marks Spin Master's
21st acquisition since the company was founded in 1994
and the 11th since its initial public offering in
2015.
About Maya Toys
Based in California, Maya Toys is
an innovative leader within the toy industry. Best known for its
award-winning Orbeez brand, the company is dedicated to
applying new technologies and on-trend themes to time-proven play
patterns.
About Spin Master
Spin Master (TSX: TOY; www.spinmaster.com) is a leading
global children's entertainment company that creates, designs,
manufactures, licenses and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands including
Zoomer®, Bakugan®, Erector® by
Meccano®, Hatchimals®, Air Hogs®
and PAW Patrol®. Since 2000, Spin Master has received
110 TIA Toy of The Year (TOTY) nominations with 30 wins across a
variety of product categories, including 13 TOTY nominations for
Innovative Toy of the Year. To date, Spin Master has produced
nine television series, including the relaunched Bakugan: Battle
Planet and current hit PAW Patrol, which is broadcast in over 160
countries and territories globally. Spin Master employs over
1,800 people in countries around the world
including Canada, United
States, Mexico, France, Italy, United
Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the
Netherlands, China, Hong
Kong, Japan, Vietnam and Australia.
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SOURCE Spin Master