WELLESLEY, Mass., Aug. 13, 2020 /PRNewswire/ -- As benefits
enrollment season approaches and the pandemic continues, insurance
providers and employers need to evolve to ensure that all
enrollment needs can be met while maintaining everyone's health and
safety. Sun Life's virtual enrollment capability provides employers
and employees with the tools they need to understand and choose
their benefits without in-person meetings. Through remote
technologies, Sun Life benefits counselors engage directly with
employees at the 1:1 or small group level, offering individualized
guidance and support, open Q & A sessions, and even
facilitating the complete enrollment process. So far demand for Sun
Life's fully digital enrollment services has increased
significantly, with more than half (54 percent) of enrollment
clients engaging in the virtual enrollment process this year.
"Enrollment season is already a challenging time for employees,
as there are many benefit options to consider and a lot of
decisions to make," said David
Healy, senior vice president of Group Benefits at Sun Life
U.S. "We recently expanded our technology solutions to provide more
customized options for digital benefits enrollment, and we are
constantly innovating to continue to improve this support in the
future."
Sun Life also provides a customized landing page for the
employer, giving employees a familiar, company-branded portal to
navigate. The landing page offers live or recorded informational
sessions with a benefits counselor, informational videos, the
employer's enrollment materials and a link to their enrollment
page. Interest in the customized landing pages has increased
dramatically during the pandemic, as employers seek engaging
digital options to replace traditional on-site meetings.
Approximately 98 percent of employees who register for their
employer's landing page utilize it for enrollment.
"We expect even more interest in virtual enrollment as we get
closer to enrollment season in the fall," added Healy. "The way
people engage with their benefits is changing, and now more than
ever it's important for us to serve employers and employees where
they are."
For employers already using a dedicated benefits administration
platform, Sun Life still provides benefits communication and
enrollment support, and employees can reach a benefits counselor
24/7 via phone. Telephonic enrollment for Sun Life clients has
increased 16 percent since the pandemic began. Enrollment support
is also available through Sun Life's own digital benefits
administration platform, Sun Life + Maxwell Health.
For all of Sun Life's virtual enrollment resources, visit Sun
Life's enrollment services page on www.sunlife.com/us.
About Sun Life
Sun Life is a leading international
financial services organization providing insurance, wealth and
asset management solutions to individual and corporate Clients. Sun
Life has operations in a number of markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2020, Sun Life had total assets under management of
C$1,122 billion. For more
information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
In the United States, Sun Life
is one of the largest group benefits providers, serving more than
60,000 employers in small, medium and large workplaces across the
country. Sun Life's broad portfolio of insurance products and
services in the U.S. includes disability, absence management, life,
dental, vision, voluntary and medical stop-loss. Sun Life and its
affiliates in asset management businesses in the U.S. employ
approximately 5,500 people. Group insurance policies are issued by
Sun Life Assurance Company of Canada (Wellesley
Hills, Mass.), except in New
York, where policies are issued by Sun Life and Health
Insurance Company (U.S.) (Lansing,
Mich.). For more information, please visit
www.sunlife.com/us.
Media contact:
Devon
Fernald
Sun Life U.S.
781-800-3609
Devon.Portney.Fernald@sunlife.com
Connect with Sun Life
U.S.
https://www.facebook.com/SLFUnitedStates/
https://www.linkedin.com/company/sun-life-financial/
https://twitter.com/SunLifeUS
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SOURCE Sun Life U.S.