WELLESLEY, Mass., Nov. 1, 2019 /PRNewswire/ -- Today marks the
launch of the sixth annual #SunLifeDunk4Diabetes campaign in
partnership with the Boston Celtics. Celebrating a decade together
and their partnership renewal through the 2022–2023 season, Sun
Life U.S. and the Celtics will continue the November fundraising
and hashtag (#SunLifeDunk4Diabetes) campaign that supports the YMCA
of Greater Boston's Diabetes
Prevention Program.
Throughout November, which is Diabetes Awareness Month, Sun Life
will donate $1,000 to the YMCA of
Greater Boston for each Celtics
dunk. The Boston Celtics Shamrock Foundation will match each Sun
Life donation. Fans get to play an important role as well, because
Sun Life will contribute $1 for each
#SunLifeDunk4Diabetes hashtag on Facebook and Twitter. To date,
#SunLifeDunk4Diabetes has raised $392,000 for the YMCA of Greater Boston. The Diabetes Prevention
Program, based on a curriculum from the Centers for Disease
Control, helps at-risk adults learn to change their nutrition and
lifestyle habits, and ultimately take control of their health and
avoid a diabetes diagnosis. Since the program began in 2014, over
700 people have been helped by the Greater Boston Y, and over
65,000 have been helped at 1,700 Y locations across the
country.
"We're thrilled to continue our partnership with the Celtics,
one of the most exciting teams in the NBA," said Dan Fishbein, M.D., president of Sun Life U.S.
"Since 2014 we have engaged with the Celtics in impactful diabetes
programs that help improve the health of the greater Boston community. The dedication we see from
the players on the court is only mirrored by the commitment of the
team organization to these important programs, and we look forward
to many more years of collaboration and partnership."
Sun Life has renewed their decade-long partnership with the team
for the next four seasons, and plans to continue collaborative
community programming in Greater
Boston and throughout New England. Through the 2022–2023
season, Sun Life and the Celtics will continue the Sun Life
Honorary Ball Kid program at select games.
"Sun Life has been a great partner in bringing these wonderful
programs to the Boston community
and Celtics fans around New England," said Ted Dalton, senior vice president of corporate
partnerships and business development. "We're excited for a
continued partnership and look forward to offering more support for
these programs that address diabetes and help people live healthier
lives."
In addition to #SunLifeDunk4Diabetes, Sun Life and the Celtics
host the annual Fit to Win program, which engages kids from YMCAs
in Greater Boston, Greater Portland and Greater Hartford in a four-week fitness and
nutrition program. The children, in grades 3–6, learn new exercises
and ways to stay healthy and active, and receive Celtics-themed
prizes along the way.
The YMCA of Greater Boston
recently recognized Sun Life and the Boston Celtics at its annual
Spark Party with the 1851 Legacy Award for Corporate Citizenship,
for both the #SunLifeDunk4Diabetes and Fit to Win programs.
About Sun Life
Sun Life is a leading international financial services
organization providing insurance, wealth and asset management
solutions to individual and corporate Clients. Sun Life has
operations in a number of markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2019, Sun Life had total assets under management of
C$1,025 billion. For more
information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
In the United States, Sun Life
is one of the largest group benefits providers, serving more than
60,000 employers in small, medium and large workplaces across the
country. Sun Life's broad portfolio of insurance products and
services in the U.S. includes disability, absence management, life,
dental, vision, voluntary and medical stop-loss. Sun Life and its
affiliates in asset management businesses in the U.S. employ
approximately 5,500 people. Group insurance policies are issued by
Sun Life Assurance Company of Canada (Wellesley
Hills, Mass.), except in New
York, where policies are issued by Sun Life and Health
Insurance Company (U.S.) (Lansing,
Mich.). For more information, please visit
www.sunlife.com/us.
About the Boston Celtics
A charter member of the Basketball Association of America (which
evolved into the National Basketball Association) since 1946, the
Boston Celtics have won a record 17 NBA Championships, including
eight (8) in a row from 1959-1966, winning their first title in
1957 and their most recent in 2008. The Celtics have long stood for
equality and respect, including hiring the first African American
Coach and starting the first all black starting five. In addition,
39 former Celtics players, management or staff have been inducted
into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local
ownership for the first time since 1963. For more information on
the Celtics, log on to www.celtics.com.
Media
contacts:
|
|
Devon
Fernald
|
Heather
Walker
|
Sun Life
U.S.
|
Boston
Celtics
|
781-416-7151
|
617-854-8072
|
Devon.Portney.Fernald@sunlife.com
|
HWalker@celtics.com
|
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SOURCE Sun Life U.S.