BR Big Rock Brewery Inc

Big Rock Brewery Inc. (TSX:BR) is asking you to submit a video or print ad for the 19th annual Big Rock Eddies. Get together with friends and family and create your 2012 submission and have some fun. There is $25,000 in cash prizes to be won.

Since 1993, the Eddies has helped to launch acting, directing and graphic design careers all across our great country and has created hours and hours of raucous laughter for all of our Eddies judges. This year's grand prize winners will be announced at the Calgary Eddies awards on Monday June 4th, 2012 in the EPCOR CENTRE for the Performing Arts at the Jack Singer Concert Hall.

All entrants are encouraged to create a television commercial and/or a full colour print ad about Big Rock beer. Big Rock Brewery Inc. will be awarding 1st, 2nd and 3rd place winners as well as student winners for both the video and print categories. Last "Enjoy Big Rock Responsibly" was new to the Eddies in 2011 and what a great response we had. This category is devoted to the promotion of social responsibility and the safe consumption of Big Rock Products. The winner of this category will take home a $1,500 cash prize and see their creative advertisement used for various print campaigns in publications across Canada.

"Over the years the Eddies continue to amaze everyone involved with Big Rock." says President Bill McKenzie, "Submissions keep rolling in and they seem to get better and funnier every year. We're very grateful to have such passionate customers, many of whom are very talented and creative in their own right".

"It's a lot of fun around the brewery as the Eddies day begins getting closer. Many people throughout the company and community get involved in the planning and production of the event, making the Eddies as much fun to organize, as it is to attend. We are very fortunate to have so many great people coming together to make this event work." Says McKenzie.

Deadline for entries is 4:00 PM (MT) Friday, March 30, 2012.

Prizes:

Video Category          Print Category       "Enjoy Big Rock Responsibly"   
                                                                            
1st - $10,000           1st - $3,000         One Top Prize - $1,500         
                                                                            
2nd - $3,000            2nd - $2,000                                        
                                                                            
3rd - $1,500            3rd - 1,000                                         
                                                                            
Student - $2,000(i)     Student - $1,000(i)                                 

(i)Winning students will split their awards with their respective post-secondary Institution.

For detailed information about the Eddies, including rules, regulations and entry forms please visit: www.bigrockbeer.com/eddies.

For Eddies updates on Facebook, please visit: http://www.facebook.com/BigRockBrewery

For Eddies updates on Twitter, please visit: http://twitter.com/BigRockBrewery

For archived video submissions and past Eddies winners on YouTube, please visit: http://www.youtube.com/bigrockeddies

About Big Rock Brewery Inc.

Big Rock Brewery Inc. donates all proceeds from the Calgary Eddies to the One Yellow Rabbit Performance Theatre, the Calgary Women's Emergency Shelter, EPCOR CENTRE for the Performing Arts and the Fringe Theatre Adventures in Edmonton. Most recently, the Big Rock Eddies were awarded with a gold medal for best Public Relations campaign in the Consumer Products category at the Canadian Marketing Association's annual awards gala.

Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of twelve exceptional ales and lagers, Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers to be released through the Brewmaster's Series. Big Rock products are sold in nine provinces and three territories in Canada, and oddly enough, are also available in Korea. For more information on Big Rock Brewery Inc., visit bigrockbeer.com.

Contacts: Big Rock Brewery Inc. Adam Bobawsky Special Events Coordinator 403.720.4461abobawsky@bigrockbeer.com