Zuora Helps The Largest Swiss Automotive Company Launch its Mobility Service in Fewer Than 2 Months
May 20 2020 - 8:00AM
Business Wire
The Clyde by AMAG subscription mobility pilot
program exceeds its subscriber goal by 50 percent on the Zuora
platform
Zuora, Inc., (NYSE:ZUO) the leading cloud-based subscription
management platform provider, announced today that Clyde, powered
by the Zuora® Central Platform, exceeded subscriber goals by 50
percent in its recent mobility subscription pilot program. Clyde is
the subscription arm of AMAG Group AG, the largest automotive
dealership and leasing company in Switzerland.
A recent study by Cox Automotive, owner of Kelley Blue Book and
Autotrader.com, found that 45 percent of millennials don’t see
vehicle ownership as necessary. And the numbers for Gen Z were even
higher, at 55 percent. Consumers still need to get from point A to
point B, but they are less and less interested in owning cars, put
off by the expense and inflexibility of the traditional ownership
paradigm.
The AMAG Group recognized this trend as early as 2016 and began
plans to launch a subscription service. At that time, the only
alternatives to car ownership in the Swiss market were expensive
short-term rentals and inflexible three to four-year leases. There
was an unmet need for consumers. As a result, the AMAG Group
launched Clyde.
Yet the challenge for Clyde in launching its pilot subscription
program was the difficulty in modifying its legacy IT
infrastructure to support the complexity of subscriptions. Clyde
needed an external partner with the expertise and capability to
help support this change in a startup environment -- to build,
measure and learn fast.
"We had the cars. We had the service processes. We had the
experience in financing. And we knew the rental business quite
well,” says Remo Girard, Head of Technology & Product at
Clyde (part of the AMAG Innovation and Venture LAB). “We just
needed Zuora to bring all our strengths together in one
platform.”
Clyde’s goal was to deliver a single subscription with multiple
products -- not only cars, but also bicycles, scooters, public
transportation, child car seats, and bike racks. They also needed
to be able to suspend or cancel subscriptions with minimal
hassle.
Zuora was able to help get Clyde’s subscription service up and
running in just eight weeks. And Zuora provided many of the
features Clyde needed, like automated invoice processing, out of
the box with no need for IT support.
The six-month pilot program launched in June 2019 with a goal of
100 subscribers. By the end of the year, the program had 150
subscribers, exceeding expectations by 50 percent. Because of the
program’s success, the AMAG Group is now planning to expand its
investment in Clyde.
“The success of the pilot program reaffirmed our decision to
launch a subscription service,” says Girard. “Best of all, because
of Zuora, we know our system is ready to scale to accommodate our
future anticipated growth.”
Read more about Clyde in the company case study here.
About Zuora, Inc.
Zuora provides the leading cloud-based subscription management
platform that functions as a system of record for subscription
businesses across all industries. Powering the Subscription
Economy®, the Zuora platform was architected specifically for
dynamic, recurring subscription business models and acts as an
intelligent subscription management hub that automates and
orchestrates the entire subscription Order to Revenue process
seamlessly across billing and revenue recognition. Zuora serves
more than 1,000 companies around the world, including Box, Rogers,
Schneider Electric, Xplornet and Zendesk. Headquartered in Silicon
Valley, Zuora also operates offices around the world in the U.S.,
EMEA and APAC. To learn more about the Zuora platform, please visit
www.zuora.com.
© 2020 Zuora, Inc. All Rights Reserved. Zuora, Subscribed,
Subscription Economy, Powering the Subscription Economy, and
Subscription Economy Index are trademarks or registered trademarks
of Zuora, Inc. Third-party trademarks mentioned above are owned by
their respective companies. Nothing in this press release should be
construed to the contrary, or as an approval, endorsement or
sponsorship by any third parties of Zuora, Inc. or any aspect of
this press release.
SOURCE: Zuora Financial
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version on businesswire.com: https://www.businesswire.com/news/home/20200520005220/en/
Jayne Gonzalez press@zuora.com 408-348-1087
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