SHANGHAI, Sept. 13, 2021 /PRNewswire/ -- Yum China
Holdings, Inc. (the "Company" or "Yum
China", NYSE: YUMC and HKEX: 9987) announced the launch of a
new campaign to promote balanced diets by offering customers more
fruit and vegetable options. The campaign will launch
simultaneously on September 13 at
over 6,000 KFC, Pizza Hut and Taco Bell stores nationwide, before
gradually expanding to more stores.
A core component of the campaign is the "Fruit and Vegetables
100+" program that encourages customers to add at least 100g of
fruit and vegetables to their meals. KFC, Pizza Hut and Taco Bell
will also launch a series of new and updated fruit and vegetable
based products in China, while
leveraging their digital platforms to raise public awareness of
nutrition and healthy eating.
As China's largest restaurant company, Yum China is committed to offering a wide
variety of delicious and nutritious foods to customers. To achieve
this, the Company focuses on food innovation, upgrading product
offerings with recipe changes, using creative ingredient
combinations, and adopting multiple cooking methods. For example,
at KFC, approximately 80% of non-beverage breakfast menu items are
made from the oven or other healthy cooking methods.
Yum China regularly reviews its
ingredients and through ingredient optimization has reduced the
amount of salt, sugar, and oil in its recipes. KFC alone eliminated
about 118 tons of salt from its products between 2018 and the end
of 2020. In addition, in 2020, Yum
China became one of the first restaurant companies to
introduce plant-based products to China when it launched
plant-based beef burgers and chicken nuggets at KFC, plant-based
beef burgers at Pizza Hut and plant-based beef and pork tacos at
Taco Bell.
The latest campaign is designed to support recommendations
outlined in the National Health Commission's Dietary Guidelines for
Chinese Residents that adults require a daily intake of 300-500
grams of vegetables to maintain a balanced diet. Yum China is also an active supporter of the
National Nutrition Week since its establishment in 2016. In support
of this annual initiative, Yum China
shared nutritional knowledge on tray liners in KFC restaurants
across China and has reached more than 140 million customers over
the past six years. Yum China also
runs an official WeChat account called "Best Foods & Best
Sports" that shares relatable everyday stories to promote healthy
lifestyles.
Yum China regularly collaborates
with scientific institutions to support scientific research and
promote dietary health, such as partnering with the China Nutrition
Society (CNS) to establish the China Nutrition Society (CNS) - Yum
China Dietary Health Foundation. By 2020, the Foundation had funded
over 80 scientific research projects, focusing mainly on dining out
and urban resident health since its establishment in 2007.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving
innovative Mexican-inspired food. Yum
China also owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii &
JOY concepts outright. In addition, Yum
China has partnered with Lavazza to explore and develop the
Lavazza coffee shop concept in China. The Company had 11,023 restaurants in
over 1,500 cities at the end of June
2021. Yum China ranked # 363
on the Fortune 500 list and was named to TIME100 Most Influential
Companies list in 2021. Yum China
has been named the Industry Leader for the Restaurant & Leisure
Facilities Industry in the 2020 Dow Jones Sustainability Indices.
In 2021, Yum China was named to the
Bloomberg Gender-Equality Index and was certified as a Top Employer
2021 in China by the Top Employers
Institute, both for the third consecutive year. For more
information, please visit http://ir.yumchina.com.
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SOURCE Yum China Holdings, Inc.