PLANO, Texas, March 15, 2021 /PRNewswire/ -- Remember
going to Pizza Hut as a kid? The glorious aroma of pizza enveloped
you as you were led to a classic red booth decked out in a red and
white checkered tablecloth under the cozy glow of a stained-glass
Tiffany-style lamp. You'd score some quarters to play an arcade
game as you waited for your Personal Pan Pizza®, served
hot in a cast iron skillet. Life was good.
Pizza Hut is bringing back all the nostalgic feels to customers
with a new brand campaign that captures the concept of
"Newstalgia." The campaign puts a contemporary twist on celebrating
all the things people love and associate with the brand – from Book
It!® pins, classic arcade games, red cups and
Tiffany-style lamps and of course, iconic Pizza Hut pizzas.
To help launch the campaign, Pizza Hut teamed up with new
spokesperson, Craig Robinson, for a
TV spot featuring the actor/comedian playing a retro PAC-MAN game
while enjoying a $10 Tastemaker™
pizza. In a modern twist, Pizza Hut has partnered with PAC-MAN to
offer a limited-edition PAC-MAN box, featuring an augmented reality
version of the iconic game printed directly on the packaging that
fans can play using their smartphones.
#PizzaHutARcade
Beginning today, fans who play
the AR PAC-MAN game can enter for a chance to win their very own
custom Arcade1Up PAC-MAN game cabinet. Here's how it works:
Order a large pizza from Pizza Hut. Scan the QR code on
limited-edition PAC-MAN box and play the awesome AR PAC-MAN
game. Then, to enter the sweepstakes, follow the on-screen
prompts to share your score with @PizzaHut on Twitter using
#PizzaHutARcade #Sweepstakes. The best part? You don't need to be a
PAC-MAN wiz to win! No matter your high score, as long as you share
it, you have a chance to win. Limited-edition PAC-MAN box available
while supplies last. For additional information, restrictions,
and full Official Rules, visit here.1
On April 3, Pizza Hut will
randomly select one lucky winner from all eligible entries properly
submitted to receive the custom PAC-MAN arcade game cabinet for
their home.
"PAC-MAN's design and creation was inspired by the shape of a
pizza with a slice taken out of it, making this partnership so
appropriate for the PAC-MAN brand," said Yutaka Fuse, Head of Licensing and Branding at
BANDAI NAMCO Entertainment Inc. "PAC-MAN games and Pizza Hut pizzas
occupy a special place in many people's memories; we're excited to
have the opportunity to create fun memories for a new generation of
PAC-MAN and Pizza Hut fans through this collaboration."
The Ultimate Pizza Lover
To kick off the campaign,
Pizza Hut joined forces with actor and comedian, Craig Robinson. Robinson will be the face of
Pizza Hut, and the campaign for the rest of the year. He can be
seen embodying that 'kid at heart' and ultimate pizza lover
in the new TV spot "Dots," as he enjoys a $10 Tastemaker pizza while playing a vintage
PAC-MAN tabletop game – just like the old days dining in at Pizza
Hut.
"Everyone has their own special Pizza Hut memory - from being a
BOOK IT! kid or grabbing post-game pizza with your little league
buddies," Robinson said. "Growing up in the 80s, mine was going
into Pizza Hut and devouring those little PAC-MAN dots just like I
did my pizza. Those arcade games in the restaurant - there was
nothing better as a kid."
"There aren't many brands with more iconic elements than us,
whether it's the red cups, checkered tablecloths, connection to pop
culture and entertainment - like PAC-MAN - or our iconic Pan
Pizza," said George Felix, Chief
Marketing Officer, Pizza Hut. "As we look to connect with a new
generation of pizza lovers, we are tapping into those things that
make Pizza Hut great in a modern and relevant way."
The PAC-MAN box, AR game and TV spot are just the beginning.
Throughout the year, Pizza Hut will be fueling pizza lovers with
new innovation, bringing back iconic pizzas and tapping into
entertainment and pop culture in new and unexpected ways. Hurry and
get your $10 Tastemaker in the
limited-edition PAC-MAN box today!
About Pizza Hut®
Pizza Hut, a subsidiary of
Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the
world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly
18,000 restaurants in more than 100 countries. With easy order
options including the Pizza Hut app, mobile site, and Amazon and
Google devices, Pizza Hut is committed to providing an easy pizza
experience – from order to delivery – and has Hut Rewards, the
Pizza Hut loyalty program that offers points for every dollar spent
on food any way you order.
Now more than ever, restaurants have an important role in
helping to safely feed families. As the largest pizza brand in the
U.S. by store count, Pizza Hut is committed to doing its part. To
help keep team members and customers safe, customers can get their
favorite Pizza Hut pizza via three contactless offerings: curbside
pickup, delivery, or carryout. Additionally, restaurant locations
continue to implement health and safety procedures including
advising guest-facing team members to wear single-use personal
protective gear, pizza box safety seals, pre-shift temperature
checks, and counter shields to increase protection between
customers and employees.
Pizza Hut is also the proprietor of The Literacy Project, an
initiative designed to enable access, empower teachers and inspire
a lifelong love of reading. The program is rooted in the foundation
set by the Pizza Hut BOOK IT! Program, which is the longest-running
corporate supported literacy program, impacting more than 14
million students each year. Pizza Hut is the Official and Only
Pizza Sponsor of the NFL and NCAA®.
For more information about Pizza Hut, visit www.pizzahut.com or
http://www.pizzahut.com/c/content/sitemap
About BANDAI NAMCO Entertainment America Inc.
BANDAI
NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings
Inc., is a leading global publisher and developer of interactive
entertainment for all major video game consoles, iOS, Android, and
online platforms. The company is known for creating and
publishing many of the industry's top video game franchises
including PAC-MAN®, GALAGA®,
TEKKEN®, SOULCALIBUR®, and ACE
COMBAT®. BANDAI NAMCO Entertainment America Inc. is the
premier publisher in the Western hemisphere for anime based video
games including NARUTO SHIPPUDEN™, DRAGON BALL Z®, and
ONE PIECE®. More information about the company and its
products can be found at http://www.bandainamcoent.com or
www.facebook.com/BandaiNamcoUS.
About PAC-MAN
Born on May 22,
1980, PAC-MAN immediately rose to meteoric popularity, first
in video game arcades, then on the pop culture stage and through an
array of branding and entertainment appearances throughout the
1980's and 1990's.
2020 marked PAC-MAN's 40th anniversary and with a
global brand recognition rate of 90%, PAC-MAN's image and brand
continues to be one of the most beloved and recognized on the
planet. PAC-MAN continues to entertain and delight fans - of all
generations - with new video game offerings, innovative brand
partnerships, and creative collaborations.
To learn more about PAC-MAN, please visit:
https://www.pacman.com/en/. You can also follow PAC-MAN on Facebook
at: https://www.facebook.com/pacman/, on Twitter at:
https://twitter.com/officialpacman?lang=en, or on Instagram at:
https://www.instagram.com/officialpacman/?hl=en.
PAC-MAN®&©BANDAI NAMCO Entertainment Inc.
Contact:
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com
1 No purchase necessary. For additional
information, restrictions, and full Official Rules, visit here.
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SOURCE Pizza Hut