NEW YORK, Aug. 26, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the AI Search Company, today announced the general
availability of its Summer '21 Release, which is underpinned by
Yext's new "Phoenix" search
algorithm update.
In addition to features powered by Phoenix like dynamic reranking, the release
introduces revamped test search and experience training, as well as
a reimagining of Yext's data connector and app frameworks — all to
equip businesses with modern and powerful search solutions.
"As business information evolves and the questions customers ask
become more complex, it's critical for businesses to have a search
experience that can learn, evolve, and embrace that complexity in
order to serve their customers well," said Marc Ferrentino, Chief Strategy Officer at Yext.
"With each release, the algorithms powering Yext's AI search
platform get smarter and stronger, empowering businesses to
optimize their search experiences even further and continue
providing customers with the best answers to their questions."
The Summer '21 Release includes the following features:
- Phoenix Algorithm Update: Yext's newest algorithm
update makes it possible to analyze and dynamically rerank the
best-performing search results. For example, if customers
consistently click on a blog post when searching for vaccine
information on a healthcare organization's website, dynamic
reranking will push that content to the top of the search results
page so it appears first any time someone searches about vaccines.
The Phoenix update also introduces
more relevant results for queries about locations that are "open
now" and rich text fields, like lists, in featured snippets.
- Data Connector Updates: A business's data can come
from multiple sources and exist in various formats, and unifying it
is key to powering a robust AI search experience. With the new
update to Yext's data connectors framework, businesses can use a
low-code "extract, transform, load" (ETL) tool that extracts all of
their data and transforms it into the same format for easy
integration into their knowledge graph (a unique brain-like
database of facts).
- Apps with Configuration: Businesses that prefer to
self-serve can now build their own unique configurations in the
Yext platform and package them into installable apps. They also
have the option of downloading pre-built solution templates to get
their search experiences (or that of their clients and sub-brands)
up and running more quickly.
- Search Experience Training and Test Search: It's
now easier than ever for businesses to test their search
experiences as if they were a customer. An upgraded test search
tool enables Yext platform administrators to see results for any
given query and identify opportunities for improvement. The updated
experience training also gives admins the ability to allow or block
certain results from appearing.
Discover more features in Yext's Summer '21 Release Notes.
About Yext
Yext (NYSE: YEXT) is the AI Search
Company and is on a mission to transform the enterprise with AI
search.
With the explosion of information and data online, search has
never been more important. However, while the world of consumer
search has innovated over time, enterprise search has not. In fact,
the majority of enterprise search is powered by outdated keyword
search technology that only scans for keywords and delivers a list
of hyperlinks rather than actually answering questions.
Yext, the AI Search Company, offers a modern, AI-powered Answers
Platform that understands natural language so that when people ask
questions about a business online they get direct answers – not
links.
Brands like Verizon, Vanguard, Subway and Marriott — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve their business with
answers-led AI search.
CONTACT: Amanda Kontor,
pr@yext.com
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SOURCE Yext, Inc.