WPP Appoints Kyoko Matsushita as Chief Executive Officer in Japan
April 26 2022 - 10:03AM
Business Wire
WPP (NYSE: WPP) today announces the appointment of Kyoko
Matsushita as CEO in Japan. In this new role, Kyoko will be
responsible for WPP’s business in Japan, strengthening its
collective capabilities and bringing together people and resources
on behalf of clients.
Kyoko is currently Chief Executive Officer for Essence Global,
WPP’s global data and measurement-driven full-service media agency,
with 23 offices in 12 countries. Kyoko joined Essence in 2014 as
the first CEO of the APAC region. This appointment will see her
return to Asia, based in Tokyo, after a transition period as the
merged EssenceMediacom business – also announced today – prepares
for its launch.
Kyoko’s role as CEO of WPP in Japan reflects a new commitment to
identify growth opportunities, drive greater collaboration and
cooperation across WPP agencies, and invest in people in a market
with a rich history and strong cultural identity.
As the world’s third-largest economy, Japan plays a vital role
for WPP in the region and globally. Japan is a $51bn advertising
market, ranked third after the USA and China and the fourth largest
market globally for ecommerce. WPP companies operating in Japan
include AKQA, BCW, Essence, Finsbury Glover Hering, Grey, GroupM,
Hogarth, Landor & Fitch, MediaCom, Mindshare, Ogilvy,
VMLY&R, Verticurl, Wavemaker, Wunderman Thompson and Xaxis. WPP
has nearly 1,000 people in Japan, where its clients include Amazon,
Dell Technologies, Gilead Sciences, Google, IBM, Mars, Mitsubishi,
Mondelez, Nestlé, Pfizer, P&G, Sony, Toyota, Uber and
others.
Kyoko is a highly regarded Japanese leader with significant Asia
Pacific, gaming and technology experience, and is well-positioned
to lead growth and innovation in Japan for WPP. Before being named
Essence Global’s CEO, Kyoko served as the agency's first Global
Chief Client Officer, leading the Client Services practice, client
satisfaction, and organic and new business growth.
As CEO for Essence in APAC, Kyoko oversaw the management of 11
offices in the region and established Essence's presence in
Beijing, Bengaluru, Delhi, Jakarta, Melbourne, Mumbai, Seoul,
Shanghai, Sydney and Tokyo. She previously led marketing and
communications at Sony Europe and all marketing for online games at
Electronic Arts in EMEA and APAC.
Mark Read, CEO of WPP, said: “Kyoko’s experience
and work at the leading edge of technology and her appreciation for
building a strong culture make her the perfect leader for our WPP
business in Japan. She is highly respected across our industry, and
her return to the Asia Pacific region follows a period of great
success as CEO of Essence. I have no doubt she will unlock new
opportunities for our people and clients in the world’s
third-largest economy.”
Kyoko Matsushita said: “It’s the opportunity of a
lifetime to serve as WPP’s CEO in a country with so much growth
potential for us and the industry. Japan is close to my heart, and
the chance to lead the WPP business in a market with tremendous
opportunity for us is a real honour.”
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220426005764/en/
Jonathan Sanchez, Asia Pacific +65 9011 4679 / +66 91 747 4000,
jonathan.sanchez@wpp.com
Martina Suess, USA +1-917-456-5049, martina.suess@wpp.com
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