NEW YORK, Nov. 18, 2021 /PRNewswire/ -- Michael
Houston, Worldwide Chief Executive Officer of Grey, today announced
that Amber Guild is joining the
agency's New York flagship office
as Chief Executive Officer. Houston has held that dual role for the
past two years.
Amber Guild has been a
pathbreaking executive in the advertising, publishing and digital
media industries for the past two decades. Most recently, she has
served in the senior leadership of The New
York Times as President of the T Brand portfolio and a prime
mover in its global advertising business since 2017.
"Amber has built great brands and businesses across every
discipline from advertising and design to social and experiential
marketing," Michael Houston said.
"Her experience running businesses at the intersection of
creativity and culture make her a natural to lead our growing
flagship office. I look forward to seeing her apply her unique
skills to deliver the next generation of Famously Effective ideas
for our clients."
Guild will partner with Justine
Armour, Chief Creative Officer of Grey New York, and an
accomplished senior team, to lead the office.
"Amber's history as an innovator and marketing influencer speaks
for itself. Her accomplishments leading T Brand have expanded the
boundaries of advertising," Justine
Armour said. "She is a champion of great ideas and diverse
talent and her warmth and vision brings out the best in clients and
colleagues alike. I can't wait to partner with her and see what she
brings to Grey New York."
Amber Guild Bio: Innovator and
As President of the pioneering T Brand at The New York Times, Amber
Guild led global business units including the branded
content studio; experiential agency; influencer marketing agency
and consulting unit.
She spearheaded the transformation of the traditional
advertising department into a strategic, client-first model. T
Brand creative and editorial teams collaborated with clients to
lead their brands to engage in culture and conversations that were
meaningful to their audiences.
Guild has been an advocate for systemic change in the creative
industry to ensure a more equitable and just workplace. Most
recently, she co-led the The Times' Diversity, Equity and Inclusion
strategy. This project outlined the importance of a how a diverse
workforce, energized by an inclusive culture, will positively
impact the work and therefore the bottom line.
Earlier in her career, Guild held high-level leadership
positions at the Martin Agency, Collins and T3. She began her career at
TBWA/Chiat/Day, Ogilvy and Saatchi & Saatchi.
Amber Guild has been named one of
Ad Age's "Women to Watch" and has served as a board member of
Saturday Morning, the 3% Movement, Africa Seed and the VCU
Grey has delivered a strong new business performance in 2021
that includes the wins of MassMutual, Las Vegas Convention and
Visitors Authority and Modelo beer as well as new assignments from
Procter & Gamble, Nestlé Health Sciences, J&J, Genentech
and Pfizer. Grey Health & Wellness ranks among WPP's fastest
growing offerings in the sector.
Grey, the global communications network, is part of AKQA Group.
Its parent company is WPP (NYSE: WPP). Under the banner of "Grey
Famously Effective" the agency serves a blue-chip roster of many of
the world's best known companies: Procter & Gamble,
Google, Volvo, Amazon, GlaxoSmithKline, Kellogg's, Netflix, the
NBA, Pfizer, YouTube, Canon, Discover Financial, Nestlé and
Applebee's. In recent years, Grey has been named ADWEEK'S "Global
Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year"
and CAMPAIGN magazine's "Global Network of the Year" in recognition
of its creative and business performance (www.grey.com).
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