BCW Hires Industry Veteran Ben Boyd as a Key Agency Leader in Newly Created Senior Global Role
July 10 2019 - 1:32PM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, announced today that Ben Boyd will join the agency as
Global Chief Strategy and Operations Officer, effective September
3, 2019. Boyd will partner with BCW’s Global CEO Donna Imperato
across all five of the agency’s global regions on strategy,
operations and client development. He will also manage critical
client relationships, help develop new business and advise on
intellectual property development. Boyd will become a member of
BCW’s board of directors and be based in New York.
“Ben is an extraordinary talent whose hands-on counsel has been
sought after by many of the world’s largest and most powerful
brands and organizations thanks to his deep expertise across earned
media, thought leadership and integrated communications,” said
Imperato. “He is also renowned for creating and operationalizing a
client-centric workplace, which will make him an invaluable partner
for BCW’s continued growth.
“This is an incredibly exciting time for BCW,” Imperato added.
“We now have our global senior leadership team fully in place, our
business is growing and we are nurturing a culture where our
people, and therefore our clients, thrive. I am thrilled to welcome
a leader of Ben’s caliber to our team and to partner with him in
further establishing BCW as an unstoppable force in moving people
to drive business transformation and meaningful results.”
Boyd spent the past 14 years with Edelman, most recently as
Chief Client Strategy Officer overseeing the agency’s client
experience program, counseling C-suite executives and partnering
with the firm’s top clients. He also led Edelman’s signature
intellectual property studies, including The Trust Barometer.
Before that, he spent 11 years at the helm of Edelman’s Global
Corporate Practice, overseeing Global Practices and Sectors,
managing the firm’s global marketing function and leading key
clients.
Prior to Edelman, he was Assistant to the President, Director of
Communications at the Service Employees International Union (SEIU),
where he managed the national communications campaign for a newly
relevant labor movement and oversaw SEIU’s earned, paid, social and
new media strategies nationally. Previously, he served as Director
of Communications for SITA, one of the world’s largest providers of
IT resources for the air transport industry. Before that, he was
Vice President of Marketing and Communications for
barnesandnoble.com, launching the site and taking the company
through an initial public offering. Earlier in his career, he held
senior roles at Weber Shandwick and Hill & Knowlton (now H+K
Strategies).
“I am profoundly honored to join BCW at this critical juncture
in its growth and ambition to define our industry,” said Boyd. “As
the lines continue to blur across the entire marketing
communications spectrum, the industry needs clear leadership and
champions for the value of earned media as both the starting point
and the core of integrated communications programs that truly make
an impact on a client’s business. BCW has the offerings, the values
and the vision to be that beacon. I am incredibly inspired by BCW’s
team and culture and am excited for what we will achieve.”
Boyd is currently a member of the Business Advisory Council of
ProPublica (2011 to present) and had been a Member of the National
Board of Directors of The Trevor Project (2014 to 2017).
About BCW
BCW (Burson Cohn & Wolfe), one of the world’s largest
full-service global communications agencies, is in the business of
moving people on behalf of clients. Founded by the merger of
Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and
data-driven creative content and integrated communications programs
grounded in earned media and scaled across all channels for clients
in the B2B, consumer, corporate, crisis management, CSR,
healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), a creative transformation company. For more
information, visit www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190710005744/en/
Media: Catherine Sullivan Phone: 212.601.3205
Email: Catherine.Sullivan@bcw-global.com
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