Worldwide video game marketing campaign
featuring WWE Superstar Roman Reigns™ set to raise awareness for
blood cancer research and treatment
2K announced today that the Company will partner with The
Leukemia & Lymphoma Society® (LLS) as part of its WWE®
2K20 global marketing campaign, to support breakthrough
blood cancer research to advance lifesaving treatments and critical
support for patients and their families. The partnership aligns
with 2K’s selection of WWE 2K20 cover Superstar and leukemia
survivor Roman Reigns™, while delivering a groundbreaking new
platform for awareness, education and support. WWE 2K20 is
currently scheduled for worldwide release on October 22, 2019.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190910005192/en/
2K announced today that the Company will
partner with The Leukemia & Lymphoma Society® (LLS) as part of
its WWE® 2K20 global marketing campaign, to support breakthrough
blood cancer research to advance lifesaving treatments and critical
support for patients and their families. The partnership aligns
with 2K’s selection of WWE 2K20 cover Superstar and leukemia
survivor Roman Reigns™, while delivering a groundbreaking new
platform for awareness, education and support. WWE 2K20 is
currently scheduled for worldwide release on October 22, 2019
(Photo: Business Wire)
Utilizing its extensive social media presence, 2K will issue a
call-to-action via the WWE Games Twitter account,
urging consumers to retweet and spread the LLS message and donation
link. For each retweet, 2K will donate $2.00 to LLS, up to
$500,000.00.* Consumers will not be required to make a purchase or
donation but will simply be doing their part to encourage others to
get involved and consider donating, volunteering time or becoming a
social ambassador. In addition to its financial commitment to LLS,
2K will also provide copies of Company-published video games to
blood cancer patients, coordinate visits with 2K personnel and WWE
Superstars to hospital partners of LLS, host LLS personnel,
patients and their families at upcoming WWE 2K20 promotional
events, and more.
WWE 2K20 will shine a spotlight on Reigns as part of its
emerging 2K Towers mode. Now in its sophomore year for the
franchise, 2K Towers invites players to take a WWE Superstar or
created MyPLAYER into one of several different towers, each with a
unique gauntlet of matches that boast different challenges, match
stipulations and player modifications. In 2K Tower: Roman’s Reign,
they will follow “The Big Dog” through his early days with WWE,
including his time as a member of The Shield to his rivalries with
Brock Lesnar®, John Cena®, Undertaker® and more. Overall, players
will compete in 16 matches and live out key chapters in Reigns’
impressive WWE career.
“Partnering with The Leukemia & Lymphoma Society, the global
non-profit leader in the fight against blood cancers, is a natural
extension of our WWE 2K20 relationship with WWE and Roman
Reigns and an opportunity for us to give back to the community,
raise awareness and join the fight to find a cure,” said Chris
Snyder, Vice President of Marketing for 2K. “Roman’s strength and
perseverance to win his battle with leukemia is truly inspiring to
all of us, and we are proud to feature him on both the cover of
WWE 2K20 and through a dedicated 2K Tower celebrating his
incredible career journey.”
“As an organization founded 70 years ago by a family who lost
their 16-year-old son to leukemia, we are committed to finding
cures and helping families affected by cancer, through our
investment in research, free patient support services and financial
support, and by advocating for laws that provide access to quality,
affordable care,” explains Louis J. DeGennaro, PhD, LLS president
and CEO. “We are pleased to reach a new generation of families
through this exciting partnership with 2K and we are grateful for
their support of our quest to end blood cancers.”
Developed by Visual Concepts, a 2K studio, WWE 2K20 is
rated T for Teen by the ESRB. WWE 2K20 is currently
scheduled for worldwide release on October 22, 2019 for the
PlayStation®4 computer entertainment system, Xbox One family of
devices, including the Xbox One X, as well as Windows PC. For more
information on WWE 2K20 and 2K, visit
wwe.2k.com, become a fan on Facebook,
follow the game on Twitter and Instagram
using the hashtag #WWE2K20 or subscribe on
YouTube.
*Starts on September 10, 2019 and ends on October 22, 2019 or
the date when the Maximum Donation is reached, whichever occurs
first (“Program Period”). Sponsor will donate $2.00 (US) to The
Leukemia & Lymphoma Society® (LLS) (a non-for-profit
corporation) for each retweet of the Program Tweet (each an
"Action") up to a total maximum of $500,000 Dollars (US).
About 2K
Founded in 2005, 2K develops and publishes global interactive
entertainment for console and handheld gaming systems, personal
computers and mobile devices, with product availability including
physical retail and digital download. The Company is home to many
talented development studios, including Visual Concepts, Firaxis
Games, Hangar 13, Cat Daddy Games and 2K Silicon Valley. 2K’s
portfolio currently includes the renowned BioShock®, Borderlands™,
Mafia and XCOM® franchises; NBA® 2K, the global phenomenon and
highest rated** annual sports title for the current console
generation; the critically acclaimed Sid Meier’s Civilization®
series; the popular WWE® 2K and WWE® SuperCard franchises, as well
as emerging properties NBA® 2K Playgrounds 2, Carnival Games and
more. Additional information about 2K and its products may be found
at 2k.com.
**According to 2008 - 2019 Metacritic.com
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ: TTWO).
All trademarks and copyrights contained herein are the property
of their respective holders.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. We develop and
publish products through our labels Rockstar Games, 2K, and Private
Division, as well as Social Point, a leading developer of mobile
games. Our products are designed for console systems and personal
computers, including smartphones and tablets, and are delivered
through physical retail, digital download, online platforms and
cloud streaming services. The Company’s common stock is publicly
traded on NASDAQ under the symbol TTWO. For more corporate and
product information please visit our website at
http://www.take2games.com.
Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," “should,” "will," or
words of similar meaning and include, but are not limited to,
statements regarding the outlook for the Company's future business
and financial performance. Such forward-looking statements are
based on the current beliefs of our management as well as
assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and
results may vary materially from these forward-looking statements
based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to
develop other hit titles, the timely release and significant market
acceptance of our games, the ability to maintain acceptable pricing
levels on our games, and risks associated with international
operations. Other important factors and information are contained
in the Company's most recent Annual Report on Form 10-K, including
the risks summarized in the section entitled "Risk Factors," the
Company’s most recent Quarterly Report on Form 10-Q, and the
Company's other periodic filings with the SEC, which can be
accessed at www.take2games.com. All forward-looking
statements are qualified by these cautionary statements and apply
only as of the date they are made. The Company undertakes no
obligation to update any forward-looking statement, whether as a
result of new information, future events or otherwise.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family-friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE’s TV-PG, family-friendly programming can be seen in more than
800 million homes worldwide in 28 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The
company is headquartered in Stamford, Conn., with offices in New
York, Los Angeles, London, Mexico City, Mumbai, Shanghai,
Singapore, Dubai, Munich and Tokyo. Additional information on WWE
(NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: WWE Network; major distribution agreements; our need to
continue to develop creative and entertaining programs and events;
a decline in the popularity of our brand of sports entertainment;
the continued importance of key performers and the services of
Vincent K. McMahon; possible adverse changes in the regulatory
atmosphere and related private sector initiatives; the highly
competitive, rapidly changing and increasingly fragmented nature of
the markets in which we operate and greater financial resources or
marketplace presence of many of our competitors; uncertainties
associated with international markets; our difficulty or inability
to promote and conduct our live events and/or other businesses if
we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and
the risks of our infringement of others’ intellectual property
rights; the complexity of our rights agreements across distribution
mechanisms and geographical areas; potential substantial liability
in the event of accidents or injuries occurring during our
physically demanding events including, without limitation, claims
relating to CTE; large public events as well as travel to and from
such events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; a possible decline in general
economic conditions and disruption in financial markets; our
accounts receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercising control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares which are eligible for sale by the
McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public “float” of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and cash flow, strategic plan
(including alternative uses of capital), our financial results and
condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made, are
subject to change without any obligation on the part of the Company
to update or revise them, and undue reliance should not be placed
on these statements.
About the Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world's
largest voluntary health agency dedicated to fighting blood cancer.
The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and
myeloma, and improve the quality of life of patients and their
families. LLS funds lifesaving blood cancer research around the
world, provides free information and support services, and is the
voice for all blood cancer patients seeking access to quality,
affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, LLS has
chapters throughout the United States and Canada. To learn more,
visit www.LLS.org. Patients should contact the
Information Resource Center at (800) 955-4572, Monday through
Friday, 9 a.m. to 9 p.m. ET.
For additional information visit
lls.org/lls-newsnetwork. Follow us on
Facebook, Twitter, and
Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190910005192/en/
Al Stavola 2K (415) 483-8453
al.stavola@2k.com
Alan Lewis (Corporate Press) Take-Two Interactive Software,
Inc. (646) 536-2983 alan.lewis@take2games.com
Nathan Rillo FINN Partners for 2K (310)
552-4145 nathan.rillo@finnpartners.com
Mark Vasquez WWE (203) 352-1521
mark.vasquez@wwecorp.com
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