Roblox and WWE Partner to Celebrate WrestleMania
April 05 2019 - 2:00PM
Business Wire
Fans can play as their favorite WWE Superstars
across the Roblox platform
Roblox, a global platform that brings more than 80 million
people together through play, and WWE (NYSE: WWE), a global
entertainment and media company, today announced a partnership
leading into WrestleMania that allows players on Roblox to become
one of their favorite WWE Superstars by downloading these brand new
characters:
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190405005293/en/
Roblox and WWE Partner to Celebrate
WrestleMania (Photo: Business Wire)
- Becky Lynch – A two-time
SmackDown Women’s Champion, Lynch will make history this Sunday
competing in the first-ever women’s main event at
WrestleMania.
- Roman Reigns – A three-time WWE
Champion and former Universal Champion, Reigns will make his
triumphant return to WrestleMania and take on Drew McIntyre this
Sunday.
- Seth Rollins – Rollins is the
only Superstar to hold the WWE Championship and United States
Championship simultaneously, and at WrestleMania he aims to earn
the title of WWE Universal Champion for the first time.
- Xavier Woods – A lifelong video
game aficionado, Woods, a member of The New Day, bridges the worlds
of WWE and gaming by hosting the popular YouTube gaming channel
UpUpDownDown, which has amassed more than 1.8 million
subscribers.
In addition to playing as WWE Superstars, Roblox players can
take advantage of limited-time, exclusive virtual items for their
avatar, including a WWE championship title, hat, and backpack.
“Like Roblox, WWE brings a sense of play and fun into millions
of people’s lives, and we’re excited to partner with them ahead of
this landmark event,” said Craig Donato, Chief Business Officer at
Roblox. “Picking your avatar on Roblox is one of the many ways
players can express themselves creatively, and with these new
characters, fans can show their support and play as their favorite
Superstars.”
“We are always looking for fun, imaginative ways to engage our
fans across a variety of platforms, and we are excited to partner
with Roblox as we head into WrestleMania,” said Jayar Donlan,
Executive Vice President, WWE Advanced Media. “Roblox is also a
unique way to immerse a new generation of fans into WWE as they can
create, share, and bring Superstar avatars and experiences to
life.”
The WrestleMania exclusive virtual items and avatar bundles are
now live on the Roblox platform and free to download through May 3,
2019. For more information please visit www.roblox.com/wwe.
WrestleMania takes place this Sunday, April 7 in front of a
capacity crowd at MetLife Stadium, and streams live around the
world on WWE Network at 7 pm ET.
About Roblox
Roblox’s mission is to bring the world together through play.
Every month, more than 80 million people around the world have fun
with friends as they explore millions of immersive digital
experiences. All of these experiences are built by the Roblox
community, made up of over 2 million creators. We believe in
building a safe, civil, and diverse community—one that inspires and
fosters creativity and positive relationships between people around
the world. For more information, please visit
https://corp.roblox.com.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The Company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media, and publishing platforms.
WWE’s TV-PG, family-friendly programming can be seen in more than
800 million homes worldwide in 27 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming, and a massive video-on-demand
library, is currently available in more than 180 countries. The
Company is headquartered in Stamford, Conn., with offices in New
York, Los Angeles, London, Mexico City, Mumbai, Shanghai,
Singapore, Dubai, Munich, and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190405005293/en/
Roblox:Brian Jaquet / Roblox Corporationbjaquet@roblox.comThe Hatch Agencyroblox@thehatchagency.com
WWE:Lara
Sullivan203-406-3631Lara.Sullivan@wwecorp.com
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