Wolverine answers the call from gaming and
boot fanatics alike with new Wolverine x Halo: The Master Chief
collaboration boot
ROCKFORD, Mich., March 25,
2022 /PRNewswire/ -- Wolverine, the 139-year-old
boot and clothing company, today announced it is working with 343
Industries, developers of the blockbuster Halo franchise, to
release a limited-edition boot inspired by iconic protagonist, the
Master Chief.
The collaboration and one-of-a-kind boot were originally
inspired by Wolverine's Hellcat boot. After the brand released a
video demonstrating the strength of the boot's safety toe in
August 2020, fans and video gaming
enthusiasts were quick to point out that the boot looked like gear
straight out of the Halo universe. Comments rolled in asking the
brand to make the boots a reality. Now, after nearly a year of
design and collaboration, Wolverine and 343 Industries are
answering the call, dropping 117 pairs of the Wolverine x Halo: The
Master Chief limited-edition boots, on sale for $225 beginning March
29 at 12 p.m. ET on
Wolverine.com/halo.
From the colors to the shape and design, the boot's aesthetic is
recognizable to Halo fans, while providing the unwavering comfort,
strength and support Wolverine is best known for in all their work
boots.
- Each pair of boots is outfitted with a "117" – The Master
Chief's Spartan number on the exterior heel of the left boot.
- UNSC (United Nations Space Command) insignia can be found
throughout the boot
- Outsole is furnished with the in-universe logo for the
"Materials Group", the manufacturer of the Master Chief's Mjolnir
armor.
- Equipped with an UltraSpring™ high rebound ETPU midsole for a
lightweight, energized ride and rubber lug outsoles to grip the
ground for excellent traction.
- Outfitted with gold-rated premium full-grain leather and
includes a hook and loop lace cover over the laces.
"After nearly a year of design and collaboration, we're proud to
launch the Wolverine x Halo: The Master Chief boot," said
Tom Kennedy, Global Brand President
of Wolverine. "This collaboration is a true testament to the
devotion both Wolverine and 343 Industries have to our fans, and we
couldn't be more thrilled to bring a boot inspired by the Halo
universe to life."
The boots come at an exciting time for the Halo franchise. The
December release of Halo Infinite, the latest game in the
series, was the franchise's biggest in history – in January it was
announced that more than 20 million people are playing.
Furthermore, the Halo television series premiered exclusively on
Paramount+ on March 24.
"Given our roots in military science fiction, we've often heard
from our fans that there is an appetite for a boot inspired by the
Master Chief. So, when Wolverine approached us about a
collaboration, we were ready to answer the call," said John Friend, Director, Halo and Xbox Consumer
Products at 343 Industries - Microsoft. "The limited-edition boot
gives Halo fans a chance to step inside (the boots) to become
Master Chief and bring the Halo universe into their everyday life,
and we're eager to see how fans react to the collaboration and
forthcoming launches as part of our partnership with
Wolverine."
For more details and to receive a reminder before the boot
launch, visit Wolverine.com/halo.
ABOUT WOLVERINE
Wolverine, the 138-year-old boot and
clothing company, is on a mission to honor the spirit and tenacity
of the American worker and build the next generation of skilled
trades people. Wolverine has contributed nearly $2 million over the last five years to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a division
of Wolverine World Wide, Inc. (NYSE: WWW)
About 343 Industries:
343 Industries is the developer
of the blockbuster Halo series of video games and, as part of Xbox
Game Studios, oversees the Halo franchise including games, original
programming, novels, comics, licensed collectibles, apparel and
more. "Halo Infinite," the studio's most recent game release,
has achieved critical success, receiving over 60 industry awards
and is the most successful game release in Halo franchise history.
The studio continues to transform entertainment experiences
across the Halo universe with groundbreaking projects, such as the
upcoming "Halo" television series for Paramount+, in partnership
with SHOWTIME and Amblin Entertainment.
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SOURCE Wolverine