Outdoor and Retail Industry Veteran will Lead the Brand's
Global Merchandising Initiatives
ROCKFORD, Mich., March 21, 2022 /PRNewswire/ --
Merrell®, the leading outdoor performance and lifestyle
brand, today announced the appointment of industry veteran,
Sumi Scott (she/her), as the brand's
Chief Merchant Officer. With nearly 20 years of experience in
product development and retail merchandising, Scott will help
spearhead the evolution of Merrell's global growth strategies,
while establishing the brand's roadmap to future category growth.
Scott is also responsible for overseeing the transformation of
Merrell's apparel and accessories business, while leading
merchandising for the brand's direct-to-consumer
operations. Scott will report directly to Merrell's global
brand president, Chris Hufnagel.
"We're thrilled to welcome Sumi to Merrell – we believe her
extensive experience, merchant mindset, and passion for the
outdoors is perfectly aligned with our team and brand," said
Chris Hufnagel. "As a
consumer-centric, data-driven merchant, we know Sumi will play a
pivotal role in further propelling Merrell's growth as a global
leader in the outdoor industry."
As Chief Merchant Officer, Scott will lead Merrell's global
product merchandising organization, helping to advance the brand,
while reinforcing its legacy as a definitive category leader. Prior
to joining Merrell, she spent nearly 20 years in product and
merchandising leadership roles with other prominent outdoor and
lifestyle brands such as The North Face® and Canada
Goose®, In these roles, Scott was responsible for
leading strategic and transformational initiatives, where her
experience spanned from launching new categories to elevating the
product storytelling and go-to-market processes. With a proven
track record of driving growth and developing compelling product
assortments, Scott's approach will complement Merrell's leadership
team and add key skills as the brand continues to build upon its
rich heritage, while charting new areas to drive future,
sustainable growth.
"For years, I have admired Merrell's passion and commitment to
the outdoors – I'm so honored by this opportunity to join such a
dynamic and progressive team," Scott said. "I was attracted to
Merrell because of the vision of the brand and the team, which is
why I look forward to working alongside of these trailblazers and
doing my part to elevate the consumer-first mindset across the
brand's product innovation and retail experience to help drive
accelerated growth and further establish Merrell's positioning as a
head-to-toe performance and lifestyle brand."
Scott holds a Bachelor of Science in Industrial Operations
Engineering from the University of
Michigan and resides in Michigan with her family.
ABOUT MERRELL:
Merrell® exists to share the simple
power of being outside and is committed to building an inclusive
and sustainable environment for future generations to enjoy. As the
global leader in outdoor active footwear with the Moab hiking boot
and Jungle Moc, Merrell is focused on merging performance, styling,
and comfort to empower all people to confidently explore the
outdoors. Visit Merrell.com or follow us on social @Merrell.
Merrell® is a division of Wolverine World Wide, Inc.(NYSE: WWW),
one of the world's leading marketers and licensors of branded
casual, active lifestyle, work, outdoor sport, athletic, children's
and uniform footwear and apparel.
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SOURCE Merrell