SOMERVILLE, Mass., June 16, 2021 /PRNewswire/ -- Hush Puppies,
the iconic Wolverine Worldwide brand, will commercialize Voxel8's
(www.voxel8.com) digital manufacturing technology in unique
midsoles that provide enhanced comfort, support and
longevity.
Our sustainable, scalable tech transforms footwear production with
shorter design times and no-tooling manufacturing.
The Hush Puppies brand has always inspired the
casual lifestyle through optimism and fun and it has withstood the
test of time by continuously seeking innovation in comfort and
style for its loyal customers. Collaborating with Voxel8 will
further elevate comfort and inspire sustained optimism in its
customers for a long time to come.
Founded in 2014 from Harvard University, Voxel8 leverages more than a
decade of research and 25+ patents on printing functional features
on fabrics. Voxel8's ActiveLab®
system offers a complete turnkey solution, including precision
hardware, integrated software and advanced materials.
According to Voxel8's CTO and co-founder, Travis Busbee, "our printed lattice structures
with precisely tuned mechanical properties are being used as
inserts in midsoles to provide enhanced shock
absorption. Moreover, we have measured no change in the shock
absorption and four times less thickness change after 100,000
cycles, as compared to traditional foams. Our sustainable and
scalable technology transforms how footwear is developed and
produced, with shorter design cycle times and no-tooling
manufacturing. Our software-driven digital manufacturing opens
the door to cost effective, customized designs in the
future."
"Voxel8 technology is gaining global
commercial traction in casual and athletic footwear, and Wolverine
and Hush Puppies are valued partners on this journey. We are
delighted to support new product innovation at Hush Puppies,
ramping up production from our facility in Somerville MA and expanding to Asia for volume production." —
Friedrich von Gottberg, CEO of
Voxel8.
"Hush Puppies is excited to build on our history of
comfort innovation with the Voxel8 partnership. The brand
invented casual 60+ years ago and we are committed to bringing a
fresh, innovative approach to the brand as we look to 'Reinvent
Casual' for the next 60 years," noted Kate
Pinkham, VP/GM of Hush Puppies.
ABOUT HUSH PUPPIES
In 1958, Hush Puppies introduced the world to a new kind of
footwear – shoes with casual style and an easygoing attitude made
to relax in. Hush Puppies is a global brand, a household name and a
cultural icon that embodies the lighthearted spirit of its beloved
basset hound. It is the go-to footwear, accessory and apparel brand
that delivers the right mix of timeless style and dependable
comfort. Hush Puppies is a division of Wolverine World Wide, Inc.
(NYSE:WWW), one of the world's leading
marketers and licensors of branded casual, active lifestyle,
work, outdoor sport, athletic, children's and uniform footwear and
apparel. For more information,
visit www.hushpuppies.com.
ABOUT WOLVERINE
WORLDWIDE
Founded in 1883 on the belief in the
possibility of opportunity, Wolverine World Wide, Inc. (NYSE:WWW)
is one of the world's leading marketers and licensors
of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel. Through a
diverse portfolio of highly recognized brands, our products are
designed to empower, engage and inspire our consumers every step of
the way. The company's portfolio
includes Merrell®,
Saucony®, Sperry®, Hush
Puppies®,
Wolverine®, Keds®, Chaco®, Bates®,
HYTEST®, and
Stride Rite®. Wolverine
Worldwide is also the global footwear licensee of the popular
brands Cat® and Harley-Davidson®. Based
in Rockford, Michigan, for more
than 130 years, the company's products are carried by leading
retailers in the U.S. and globally in approximately 170 countries
and territories. For additional information, please visit our
website,
www.wolverineworldwide.com.
ABOUT VOXEL8
Founded
in 2014 from Harvard University,
Voxel8's sustainable, multi-material digital
manufacturing technology is revolutionizing how footwear, apparel
and related products are designed and manufactured.
Voxel8's ActiveLab®
solution digitally prints flexible elastomeric materials with
on-the-fly tuning of mechanical properties, thus providing embedded
functionality and high-resolution graphics in a no-tooling,
manufacturing process. Voxel8 enables rapid product
development to prototyping to production, allowing brands to react
quickly to market trends and consumer demands in real time, and
realize the potential for customization and local
production.
Learn more at
www.voxel8.com
Voxel8 Media
Contact:
Percy Chinoy, Director of Business
Development
percy@voxel8.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/voxel8-additive-manufacturing-technology-brings-enhanced-comfort-to-iconic-hush-puppies-brand-301312982.html
SOURCE Voxel8