West Elm Kids Debuts a Collection Inspired by Netflix’s New Ada Twist, Scientist Series
September 30 2021 - 9:00AM
Business Wire
Global design company West Elm, a member of Williams-Sonoma,
Inc. (NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, today announces they will bring the
upcoming Netflix series, Ada Twist, Scientist to life through an
exclusive West Elm Kids collection. With a shared passion for
diversity, innovation and originality, West Elm Kids’ Ada Twist,
Scientist collection, inspired by the Netflix series, introduces a
11-piece assortment that invites kids to explore their creativity
at home. The collection is available for pre-order at
WestElm.com/AdaTwist starting today.
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the full release here:
https://www.businesswire.com/news/home/20210930005285/en/
Netflix, Ada Twist, Scientist x West Elm
Kids collection (Photo: Business Wire)
West Elm Kids is the only destination for parents and kids to
discover Ada Twist, Scientist inspired home products following the
premiere of the Netflix series this Fall. “We are thrilled to be
Netflix’s home design partner and retailer for the debut of its Ada
Twist, Scientist children’s series,” said Jeffrey Hannoosh, Senior
Vice President of Design for West Elm. “The West Elm Kids’
collection honors the beloved Ada Twist, Scientist character by
capturing the wonder and magic of her imagination in an original
and modern West Elm Kids collection that inspires creativity and
celebrates a child’s self expression.”
The series which launched on Netflix this week follows the
adventures of eight-year-old Ada Twist, a pint-sized scientist with
a giant-sized curiosity, who aspires to discover the truth about
absolutely everything. With the help of her two best friends, Rosie
Revere and Iggy Peck, Ada unravels and solves mysteries for her
friends and family. But solving the mystery is only the beginning,
because science isn’t just about learning how and why and what...
It's about putting that knowledge into action to make the world a
better place.
West Elm Kids’ Ada Twist, Scientist collection brings to life a
gender-neutral assortment, for ages 2-6, and is rooted in West
Elm’s Good Design approach, sourcing sustainable materials and
making ethical manufacturing decisions that are good for kids, good
for the planet, and good for the home. The assortment is playful
and nods to characters, motifs and tools seen throughout the
Netflix series and features 11 Ada Twist, science-inspired pieces
for kids’ rooms including a West Elm Kids Ada Twist shaped pillow
($39), lap desk ($99), desk caddy ($39), molecule shaped lamp
($129) and more.
This collection marks the first collaboration between Netflix
and West Elm Kids to introduce an assortment of children’s products
and solutions. For more information on the collection or to request
images, please visit West Elm’s pressroom at press.westelm.com and
follow the West Elm Kids Instagram handle @WestElmKids. To view and
pre-order items from the entire collection visit
www.WestElm.com/AdaTwist. To view the Ada Twist, Scientist trailer
visit here.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and spaces through
creativity, style, and purpose. We create original, modern, and
affordable home decor, and curate a global selection of local,
ethically sourced, and Fair Trade Certified™ products available
online and in 100+ stores worldwide. We are a part of
Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest
digital-first, design-led and sustainable home retailer, and
participate in The Key Rewards, a free-to-join loyalty program that
offers members exclusive benefits across the fleet of best-in-class
brands.
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Molly Coon mmcoon@wsgc.com
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