POTTERY BARN KIDS AND POTTERY BARN TEEN LAUNCH A NEW COLLABORATION WITH HOPE FOR FLOWERS BY TRACY REESE
July 01 2021 - 8:55AM
Business Wire
Assortment now available online at Pottery Barn
Kids and Pottery Barn Teen
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, recently
debuted a new collaboration in partnership with Hope for Flowers,
the sustainable clothing brand created by fashion designer, Tracy
Reese. The collaboration consists of colorful and sophisticated
bedroom collections that are responsibly sourced and feature
vibrant floral prints inspired by Tracy Reese’s fashion
designs.
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the full release here:
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When designing the new collaboration for Pottery Barn Kids and
Pottery Barn Teen, it was important to Tracy Reese to incorporate a
mix of textures and colorful floral patterns into the designs to
create optimistic and cheerful pieces that would inspire kids and
teens.
“I believe that home and fashion are intrinsically intertwined,
and with the Hope for Flowers by Tracy Reese x Pottery Barn Kids
and Pottery Barn Teen collections, I’m excited to help transform
the home into a vibrant sanctuary that is as optimistic and
inspiring as a favorite dress,” said Hope for Flowers founder and
designer Tracy Reese. “True to my line, these collections not only
play with color and texture, but also have an emphasis on
sustainability which is an essential value of both the brands and
mine. I hope customers come to love these designs as much as I
do.”
The vibrant colors and beautiful floral prints in the Hope for
Flowers by Tracy Reese x Pottery Barn Kids Patchwork Quilt and the
Hope for Flowers by Tracy Reese x Pottery Barn Kids Bouquet of
Flowers Sheet Set create a joyful and playful environment while
remaining elevated. The Hope for Flowers by Tracy Reese x Pottery
Barn Teen Magical Garden Rug adds an element of surprise and
sophistication to any room with its unique cut and the oversized
floral design carved into the rug.
“Tracy sees the beauty in the world and her Hope for Flowers by
Tracy Reese fashion label embodies that sense of optimism and
hope,” said Allison Spampanato, Sr. Vice President of Product
Development, Pottery Barn Kids and Pottery Barn Teen. “It was such
a thrill to work with her and bring that inspiration,
sophistication and joy into every piece of these collections, and
design creative spaces for kids and teens.”
The collaboration reflects each brand’s commitment to
incorporate social and environmentally responsible practices into
their businesses. Several pieces in the collections use responsibly
sourced cottons and were made in Fair Trade Certified
factories.
To learn more about the collection, visit
www.potterybarnkids.com/tracy-reese and www.pbteen.com/tracy-reese
and join the conversation on social media with @potterybarnkids and
@potterybarnteen.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive
children’s home furnishings available online and in stores globally
to create kid-friendly, eco-conscious, stylish and innovative
spaces. As a leader in the industry, Pottery Barn Kids’ mission is
to bring the utmost in quality, sustainability and safety into
every family’s home. Products are rigorously tested to meet the
highest child safety standards and are expertly crafted from the
best materials to last beyond the childhood years. Pottery Barn
Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and
participates in The Key Rewards, a free-to-join loyalty program
that offers members exclusive benefits across the family of
brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers exclusively
designed, sustainable home furnishings dedicated to creating spaces
that reflect who teens are and how they live. Available online and
in stores globally, Pottery Barn Teen brings the best in quality
design with a focus on eco-friendly and sustainable materials that
have a low impact on the environment. Pottery Barn Dorm, launched
in 2010, is Pottery Barn Teen’s offering of bedding and furnishings
with the same quality and commitment to style. Pottery Barn Teen is
a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in
The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
WSM PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210701005290/en/
Rebecca Clark Public Relations, Pottery Barn Teen
rclark3@wsgc.com
Molly Terrell Public Relations, Pottery Barn Teen
mterrell@wsgc.com
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