Whitestone REIT Introduces “Easy Lease” Initiative Designed to Enhance Customer Experience, Increase Occupancy and Revenu...
June 17 2021 - 8:00AM
Whitestone REIT (NYSE:WSR) today announced that it has launched its
new “Easy Lease” initiative, a technology-enabled expedited leasing
process for entrepreneurial clients looking for “sign today, move
in tomorrow” space. This new initiative is designed to attract a
new and growing category of clients to Whitestone properties and
increase 18-hour/7-day-a-week traffic. It is being implemented for
select properties in Whitestone’s portfolio, and the company plans
to expand it to additional properties based on clients’ needs.
“Most clients find a lease to be a complicated, laborious and
difficult-to-understand legal document. We’ve gone to extreme
lengths to simplify it and reduce the legalese to make our Easy
Lease form easy to understand, thereby increasing the confidence of
making a decision to lease with Whitestone,” said Jim Mastandrea,
Chairman and Chief Executive Officer of Whitestone. “As a fellow
entrepreneur, you wear many hats and you’re making a multitude of
decisions every day to grow your business. We aim to make the
leasing process easier, knowing the importance of quickly moving on
to focus on growing your business.”
Whitestone’s “Easy Lease” initiative is designed for
entrepreneurs and growing businesses who need 2,000-square-feet or
less of flex-space options ranging from move-in ready single
workspaces to suites of flexible workspaces. The expedited “Easy
Lease” initiative uses a technology platform to provide clients
with a simplified mobile-friendly lease form and a streamlined
approval process that reduces the lease approval cycle to hours
versus days to meet the flexibility and fast turnaround needs of
entrepreneurial clients.
This new initiative is designed to create a great onboarding
experience for new clients and to increase occupancy and revenue
for Whitestone. “Easy Lease” is just one of several new initiatives
that Whitestone is launching to provide win-win value for its
shareholders through the increased occupancy, revenue and extended
traffic in its properties.
For more information about Whitestone’s “Easy Lease” program,
contact the Leasing team at 713-435-2285.
About Whitestone REITWhitestone is a
community-centered shopping center REIT that acquires, owns,
manages, develops, and redevelops high-quality neighborhood centers
primarily in the largest, fastest-growing and most affluent markets
in the Sunbelt.
Whitestone seeks to create Communities That Thrive through
Creating Local Connections between consumers in the surrounding
communities and a well-crafted mix of local, regional and national
tenants that provide daily necessities, essential services,
entertainment, and experiences.
Whitestone (NYSE:WSR) pays monthly dividends to its shareholders
and it has consistently done so for more than 15 years.
Whitestone’s strong balanced and managed capital structure provides
stability and flexibility for growth, and positions Whitestone to
perform well through economic cycles. For additional information,
please visit www.whitestonereit.com.
Investor Contact: |
Media
Contact: |
Kevin Reed |
Rebecca Elliott |
Director of Investor Relations |
Vice President, Corporate Communications |
Whitestone REIT |
Whitestone REIT |
(713) 435-2219 |
(713) 435-2228 |
ir@whitestonereit.com |
ir@whitestonereit.com |
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