Wayfair to Launch First Brick & Mortar Experiences for AllModern and Joss & Main Brands
December 07 2021 - 7:30AM
Business Wire
Stores will open in 2022 with three locations
in Massachusetts, bringing Wayfair’s specialty retail brands to
consumers in engaging new formats
Wayfair Inc. (NYSE:W), one of the world’s largest destinations
for the home, today announced it will open its next
brick-and-mortar retail stores in the coming year, bringing two of
its specialty retail brands to life in 2022 with three stores
located in Massachusetts. AllModern will open its first store at
MarketStreet Lynnfield followed by a second location at Legacy
Place in Dedham, both open-air retail destinations are owned and
managed by WS Development. Joss & Main will open in the new
lifestyle space at Burlington Mall, a Simon mall in Burlington.
These locations will be the first in a series of openings as
Wayfair plans to launch additional stores representing all five of
its brands in optimal formats, sizes and geographies over the next
two years.
“At Wayfair, we are focused on creating the best possible
experience for our customers. That includes meeting them wherever
they are on their shopping journey and delivering the exceptional
value, selection, service and inspiration they enjoy from our
entire family of brands,” noted Karen McKibbin, Head of Physical
Retail, Wayfair. “With our first-ever AllModern and Joss & Main
retail stores, we are introducing a new kind of omnichannel
shopping experience powered by the Wayfair platform, inviting our
customers to engage with the brands they know and love in an
innovative format that blends the best of in-store and online
shopping.”
AllModern and Joss & Main stores will offer distinctive
retail environments that bring each brand to life. Shoppers will be
able to explore independently or be guided by knowledgeable teams
leveraging innovative tools and expertise and offering creative
solutions for their homes. Featuring furniture as well as tabletop,
bedding & bath, seasonal items and more, shoppers will be able
to immediately purchase products in store and have orders placed
for fast delivery to their homes.
“We are focused on building a premier portfolio of specialty
concepts, helping all of our customers find the home solutions that
are just right for them,” continued McKibbin. “We look forward to
unveiling the next evolution of our specialty retail brands through
this exciting new channel.”
Beginning in 2018, Wayfair has operated a variety of pop-up
shops as well as a smaller format retail store at the Natick Mall
in 2019. The company’s three new stores launching in 2022 will be
followed by additional stores across the entire Wayfair family of
brands, including larger store formats for Wayfair and
Perigold.
Additional details about the AllModern and Joss & Main
stores will be available closer to the openings next year.
About Wayfair
Wayfair is the destination for all things home: helping
everyone, anywhere create their feeling of home. From expert
customer service, to the development of tools that make the
shopping process easier, to carrying one of the widest and deepest
selections of items for every space, style, and budget, Wayfair
gives everyone the power to create spaces that are just right for
them.
The Wayfair family of sites includes:
- Wayfair - Everything home – for a space that’s all you.
- Joss & Main - The ultimate style edit for home.
- AllModern - All of modern, made simple.
- Birch Lane - A fresh take on the classics.
- Perigold - An undiscovered world of luxury design.
Wayfair generated $14.1 billion in net revenue for the twelve
months ended September 30, 2021. Headquartered in Boston,
Massachusetts with operations throughout North America and Europe,
Wayfair employs approximately 16,000 people.
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Wayfair Media Relations Contact: Susan Frechette
PR@Wayfair.com Wayfair Investor Relations Contact: Landry
Ngambia IR@Wayfair.com
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