Wayfair Unveils Wayfair On Air, a Video Commerce Experience That Brings Entertainment, Ideas, and Inspiration to Shopping for All Things Home
November 02 2021 - 7:30AM
Business Wire
Episodes feature a roster of creators sharing
exclusive deals, helpful design ideas, and clever solutions for all
home furnishing categories
Wayfair Inc. (NYSE:W), one of the world’s largest destinations
for the home, today announced the launch of Wayfair On Air, an
immersive video commerce experience that helps consumers discover
their favorite products across every room in the home. Available on
the Wayfair app, Wayfair On Air brings entertainment, ideas, and
inspiration to the brand’s seamless mobile shopping experience,
with new episodes launching daily throughout the week.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211102005380/en/
Wayfair On Air brings entertainment,
ideas, and inspiration to Wayfair's seamless mobile shopping
experience (Graphic: Business Wire)
“At Wayfair, we focus on delivering the best possible shopping
experience for home through great value and service, an unmatched
selection, and innovative tools to help our customers create spaces
that are just right for them,” noted Steve Oblak, Chief Commercial
Officer, Wayfair. “With Wayfair On Air, we’re bringing amazing
video content to our seamless mobile shopping experience, making
product discovery entertaining and fun. We look forward to building
upon this feature as we further expand our cast of creators and
deliver even richer content experiences that engage and inspire our
customers.”
At launch, Wayfair On Air’s content line-up includes studio show
formats as well as a glimpse into creators’ own homes. Studio
content includes The Wayfair Rundown, a daily format that focuses
on affordable, inspirational solutions for homes of every size and
style, and Two-Spaced, designed around multi-functional living. The
growing list of creators includes celebrity chef Danny Boome,
family blogger Amiyrah Martin, and shopping expert Albany Irvin.
Consumers can also tune in to find holiday deals as well as
seasonal tips and tricks as we approach the holiday season.
Consumers can access Wayfair On Air on the Wayfair app and by
tapping the “Watch” button in the bottom navigation bar. They can
then view dozens of episodes and browse every product featured
while they watch, and then add their favorite items to their Lists
or cart – all in one seamless experience.
Wayfair On Air is currently available on the Wayfair app for iOS
users and can be downloaded here.
About Wayfair
Wayfair is the destination for all things home: helping
everyone, anywhere create their feeling of home. From expert
customer service, to the development of tools that make the
shopping process easier, to carrying one of the widest and deepest
selections of items for every space, style, and budget, Wayfair
gives everyone the power to create spaces that are just right for
them.
The Wayfair family of sites includes:
- Wayfair - Everything home for every budget.
- Joss & Main - Stylish designs to discover daily.
- AllModern - The best of modern, priced for real life.
- Birch Lane - Classic home. Comfortable cost.
- Perigold - The widest-ever selection of luxury home
furnishings.
Wayfair generated $14.8 billion in net revenue for the twelve
months ended June 30, 2021. Headquartered in Boston, Massachusetts
with operations throughout North America and Europe, Wayfair
employs approximately 16,000 people.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211102005380/en/
Wayfair Media Relations Contact: Susan Frechette
PR@Wayfair.com
Wayfair Investor Relations Contact: Jane Gelfand
IR@Wayfair.com
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