NEW YORK and LOS ANGELES,
Nov. 8, 2021 /PRNewswire/ -- For the first time ever,
fans will be able to stream some of their favorite Marvel titles in
IMAX's Expanded Aspect Ratio at home with IMAX Enhanced on
Disney+, launching on November
12th as part of Disney's company-wide Disney+ Day global
celebration.
The new collaboration was announced today by The Walt
Disney Company (NYSE:DIS), IMAX Corporation (NYSE:IMAX), and
DTS, a wholly-owned subsidiary of Xperi Holding Corporation
(Nasdaq: XPER).
With IMAX Enhanced on Disney+:
- Subscribers will get more picture with IMAX's Expanded Aspect
Ratio across 13 Marvel titles – all they need to do is hit
play
- IMAX's Expanded Aspect Ratio is 1:90:1, which offers up to 26%
more picture for select sequences – meaning more of the action is
visible on screen, just as the filmmakers intended
- In the future, the collaboration will deliver even more
enhanced audio and visual technology to Disney+, including
immersive IMAX signature sound by DTS
The 13 titles available at launch include the Disney+ premiere
of Marvel Studios' Shang-Chi and The Legend of The Ten Rings
on November 12th as well
as other fan-favorite MCU movies like Iron Man, Guardians
of the Galaxy, Guardians of the Galaxy Vol. 2,
Captain America: Civil War, Doctor Strange, Thor:
Ragnarok, Black Panther, Avengers: Infinity War,
Ant-Man and The Wasp, Captain Marvel, Avengers:
Endgame, and Black Widow (content availability varies by
region).
"For more than a decade, IMAX has helped filmmakers take fans
across the Marvel Cinematic Universe in theaters and now that epic
journey crosses into a new world: the home," said Rich Gelfond, CEO of IMAX. "IMAX, Disney, and
Marvel Studios are giving the fans what they want: the most
immersive viewing experience throughout the life of a Marvel
Studios film, from exclusive theatrical release to the library
at-home where they can now watch the Avengers assemble with
more picture than ever before."
"Disney, Marvel Studios, and IMAX have collaborated for years to
bring the world's most popular films to the big screen, and on
Friday we'll start to bring IMAX technology to subscribers with
IMAX Enhanced viewing in the Disney+ app," said Michael Paull, President of Disney+ and ESPN+.
"We're thrilled to create new value for Marvel fans and audiences
on Disney+, and we're looking forward to offering even more IMAX
Enhanced functionality in the future."
"We are thrilled that fans of the MCU will soon have the
opportunity to experience IMAX's Expanded Aspect Ratio, in their
own homes with the launch of IMAX Enhanced on Disney+," said
Jon Kirchner, chief executive
officer of Xperi. "DTS is proud to be an integral part of IMAX
Enhanced and we are looking forward to unlocking more exciting
technology for Disney+ subscribers in the future, which will
include immersive IMAX signature sound by DTS."
IMAX is the world's most immersive canvas for filmmakers to
bring their visions to audiences around the globe. With IMAX
Expanded Aspect Ratio, filmmakers can create a more immersive
experience in theatres and now in the home, allowing audiences to
see more of the action. Marvel fans have long called for more of
The IMAX Experience at home, and now with certain IMAX Enhanced
features on Disney+, subscribers will get what they have been
waiting for - additional image at home as intended by the
incredible teams behind some of the world's most popular films.
With IMAX Enhanced, IMAX and technology partner DTS will enable
content that can be viewed in-home with the highest fidelity, which
ensures that filmmakers' creative intent is fully optimized for an
IMAX-quality presentation. Disney+ is the first major streaming
service that will elevate the at-home viewing experience with IMAX
Enhanced, rewarding its subscribers with new ways to re-experience
the Marvel Cinematic Universe and beyond.
Today's announcement is the latest evolution in the storied
relationship between IMAX and Marvel Studios, with audiences first
entering the Marvel Cinematic Universe in IMAX in 2010.
Since then, the Marvel Cinematic Universe has earned well
over $1.6 billion across IMAX screens globally, making it the
highest grossing franchise in IMAX history. Avengers: Infinity
War and Avengers: Endgame were the first films shot
entirely with IMAX digital cameras, and all titles available on
November 12th feature select
sequences in IMAX's Expanded Aspect Ratio.
Disney+ Day is a global celebration that will come to life
across The Walt Disney Company on Friday,
November 12th with new content releases, fan experiences,
exclusive offers and more.
About Disney+
Disney+ is the dedicated streaming home
for movies and shows from Disney, Pixar, Marvel, Star Wars, and
National Geographic, along with The Simpsons and much more. In
select international markets, it also includes the new general
entertainment content brand, Star. The flagship direct-to-consumer
streaming service from The Walt Disney Company, Disney+ is part of
the Disney Media & Entertainment Distribution segment. The
service offers commercial-free streaming alongside an ever-growing
collection of exclusive originals, including feature-length films,
documentaries, live-action and animated series, and short-form
content. With unprecedented access to Disney's long history of
incredible film and television entertainment, Disney+ is also the
exclusive streaming home for many of the newest releases from The
Walt Disney Studios. Disney+ is available as a standalone streaming
service or as part of The Disney Bundle that gives subscribers
access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com,
or find the Disney+ app on most mobile and connected TV
devices.
About IMAX
IMAX, an innovator in entertainment
technology, combines proprietary software, architecture and
equipment to create experiences that take you beyond the edge of
your seat to a world you've never imagined. Top filmmakers and
studios are utilizing IMAX theaters to connect with audiences in
extraordinary ways, and, as such, IMAX's network is among the most
important and successful theatrical distribution platforms for
major event films around the globe.
IMAX is headquartered in New
York, Toronto, and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2021, there were 1,664 IMAX theater
systems (1,580 commercial multiplexes, 12 commercial destinations,
72 institutional) operating in 85 countries and territories. Shares
of IMAX China Holding, Inc., a subsidiary of IMAX Corporation,
trade on the Hong Kong Stock Exchange under the stock code
"HK.1970."
IMAX®, IMAX® Dome, IMAX® 3D,
IMAX® 3D Dome, Experience It In IMAX®,
The IMAX Experience®, An IMAX
Experience®, An IMAX 3D
Experience®, IMAX DMR®, DMR®,
IMAX nXos® and Films to the Fullest®, are
trademarks and trade names of the Company or its subsidiaries that
are registered or otherwise protected under laws of various
jurisdictions. More information about the Company can be found at
www.imax.com. You may also connect with IMAX on Instagram
(https://www.instagram.com/imax), Facebook (www.facebook.com/imax),
Twitter (www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
About Xperi/DTS
Xperi invents, develops, and delivers
technologies that enable extraordinary experiences. Xperi
technologies, delivered via its brands (DTS, HD Radio, IMAX
Enhanced, Invensas, TiVo), and by its startup, Perceive, make
entertainment more entertaining, and smart devices smarter. Xperi
technologies are integrated into billions of consumer devices,
media platforms, and semiconductors worldwide, driving increased
value for partners, customers and consumers.
Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo
and their respective logos are trademarks or registered trademarks
of affiliated companies of Xperi Holding Corporation in
the United States and other
countries. All other company, brand and product names may be
trademarks or registered trademarks of their respective
companies.
Contacts:
Kristie
Adler,
Disney+
Kristie.Adler@disney.com
Ed Skowronek,
IMAX
ESkowronek@imax.com
Lauren Ward,
Xperi
Lauren.Ward@xperi.com
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SOURCE IMAX Corporation