Walmart Launches New Content Creator Platform
October 18 2022 - 8:00AM
Business Wire
Walmart partners directly with creators,
providing tools and resources on one convenient platform
Today, Walmart announced the launch of a new platform designed
around creators. The program is called Walmart Creator and it’s a
one-stop portal that makes it easy for creators to monetize
shoppable products from the retailer. Walmart believes anyone can
be a creator, and the product democratizes the tools and resources
needed to do so.
Creators who sign up will have access to tens of thousands of
products and are given the opportunity to earn revenue all while
earning commissions on sales they refer with no cap. Users of the
platform can share product links to any social platform or group of
their choice, receive product recommendations based on interests
and affinities, and collect valuable performance data to help grow
their community and following.
“We know our customers are inspired by the content and stories
they see from their favorite influencers in their social feeds
every day,” said William White, Chief Marketing Officer, Walmart
U.S. “This next step in our strategy will help fuel inspiration for
our customers by connecting their favorite creators directly with
our brand and the brands they love at Walmart.”
Walmart is an early pioneer in the social commerce space and is
always testing and learning in new channels, including shoppable
livestreams, with the goal of better serving customers by meeting
them when and how they want to shop. Walmart Creator represents
another expansion into this space, further enabling shoppers to
shorten the distance between inspiration and purchase.
By launching in beta ahead of the busy holiday season, Walmart
is putting creators in a strong position to earn while also
continuing to evolve and optimize the platform before launching
fully in 2023. In this platform, creators can utilize carefully
curated product collections to inspire their next content story and
generate affiliate product links for their posts. They can track
and view performance in Walmart Creator’s analytics dashboard to
understand how customers engaged with the products they featured in
their posts. Creators can also apply to be a part of any upcoming
brand campaigns.
“I’m so excited to work with Walmart on the new Creator Program
– I’m passionate about accessibility and educating and empowering
others – and this is both of those things wrapped into one,” said
DevanOnDeck, a popular influencer with 3.8 million followers on
TikTok and large followings on Instagram and YouTube. “I’m super
pumped to be a part of this and I’m looking forward to creating
together.”
Creators can get started by applying for beta access at
WalmartCreator.com.
Walmart plans to rapidly evolve and iterate the Walmart Creator
platform over time to build features and experiences that make it
easy for creators to create and publish content, and customers to
shop their favorite products through Walmart.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
230 million customers and members visit more than 10,500 stores and
numerous eCommerce websites under 46 banners in 24 countries. With
fiscal year 2022 revenue of $573 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting https://corporate.walmart.com, on Facebook at
https://facebook.com/walmart and on Twitter at
https://twitter.com/walmart.
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