Walmart and Meredith Corporation Partner To Help Families Answer the Universal Question: ‘What’s for Dinner?’
World’s largest grocer and leading media
company unite to bring together the best of first-party data,
AI-powered content and shoppable recipes for robust e-commerce
Walmart Inc. (NYSE: WMT), the No. 1 U.S. retailer and world’s
largest grocer, today announced a cross-platform partnership with
Meredith Corporation (NYSE: MDP), the leading multi-platform media
company reaching nearly 95% of women in the U.S., to help millions
of busy families plan and prepare meals faster and more easily
through AI-powered meal planning, shoppable recipes, visual search,
chatbots, and more. The partnership pairs Meredith’s expertise in
food content, hyper-local consumer insights and proprietary
technology platform with Walmart’s wide customer reach, omnichannel
presence, deep product assortment, convenient shopping experience
and delivery options. This is the latest strategic addition to
Walmart’s thriving grocery eCommerce business.
Consumers are craving food and recipe ideas and want cooking
inspiration. In fact, Meredith predicts that views of “Meal
Plans”-related articles and plans will be up 30% across its sites
in 2021 versus last year.
Through these new shoppable ad experiences, customers can meal
plan and add recipe ingredients directly to their Walmart online
grocery cart for convenient pickup or delivery. The innovative
combination of inspiring content and commerce takes the guesswork
out of meal planning for busy families, making it easier and faster
to discover, plan, prepare and enjoy delicious meals together.
“Finding ways to help our customers live a little better each
day is at the heart of everything we do, and that includes helping
them shop more quickly and conveniently for affordable,
high-quality products,” said Sarah Henry, senior director of
content and influencer marketing at Walmart. “We know that
customers today are increasingly looking to shop in the moment,
both on and off our platforms. We are focused on meeting customers
where they are discovering inspirational content and enhance the
customer experience. This partnership with Meredith is an
innovative way we can seamlessly help our customers while putting
much-needed time back in their day.”
“This wide-ranging partnership with Walmart includes first-party
data-driven ‘Make It Easy’ and ‘Kid Foodology’ programs, which
reimagine the shopping experience with highly personalized content
and ad experiences that deliver unparalleled value every step of
the way. As children go back to school, parents return to the
office and the fall season takes shape, Meredith and Walmart will
help families prepare meals they’ll love and get them on the table
faster,” said Corbin de Rubertis, senior vice president of
Innovation at Meredith.
The partnership features a suite of custom, proprietary tools
and content designed to inspire consumers to explore, create and
enjoy recipes that meet their needs, including:
- Meredith’s industry-leading content taxonomy and predictive
insights, including concept demand curves and consumer decision
frameworks, alongside Walmart’s robust API technology, match
millions of products with consumers in real-time at scale.
- Visual search technology enables consumers to take photos of
ingredients they have on hand and receive meal suggestions that
incorporate those ingredients.
- The first-ever shoppable bookazine filled with editor-curated
recipes with “Allrecipes 30 Minute Meals.” Available for sale in
September exclusively at Walmart stores, the bookazine will provide
another opportunity to bring the shoppable experience to life for
consumers, increasing awareness and adoption of the shoppable tools
and making their daily lives easier.
- A voice-activated experience through Allrecipes Action for
Google Assistant. With an Assistant-enabled smart speaker or smart
display, like Nest Hub, just say “Hey Google, talk to Allrecipes”
and search for a recipe by ingredient, keyword or dish name.
Meredith’s natural language processing and machine learning
technology give a personalized suggestion for a complete meal
solution available at Walmart for pickup & delivery.
- Meredith and Walmart launched a social commerce promotion, in
which popular Allrecipes videos become shoppable via Walmart with
ads on TikTok. Consumers simply tap the “Shop Now” call-to-action
button in the TikTok video to load all of the ingredients into a
digital shopping cart on Walmart – and they’re ready for
Customers will be able to shop for Walmart products across
Meredith’s portfolio of trusted, iconic brands, including
Allrecipes, Better Homes & Gardens, PARENTS, EatingWell and
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
220 million customers and members visit approximately 10,500 stores
and clubs under 48 banners in 24 countries and eCommerce websites.
With fiscal year 2021 revenue of $559 billion, Walmart employs 2.2
million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting
corporate.walmart.com, on Facebook at facebook.com/walmart and on
Twitter at twitter.com/walmart.
Meredith Corporation (NYSE: MDP), a leading media company for
nearly 120 years, produces service journalism that engages
audiences with essential, inspiring, and trusted content. Meredith
reaches consumers where they are across multiple platforms
including digital, video, magazine, and broadcast television.
Meredith's National Media Group reaches nearly 95 percent of all
U.S. women and more than 190 million unduplicated American
consumers every month through such iconic brands as PEOPLE, Better
Homes & Gardens, Allrecipes, Southern Living, and REAL SIMPLE.
Meredith’s premium digital network reaches more than 150 million
consumers each month. The Company is the No. 1 U.S. magazine
operator with 36 million subscribers and the No. 2 global licensor
with robust brand licensing activities that include a Better Homes
& Gardens partnership with Walmart. Meredith's Local Media
Group portfolio includes 17 television stations reaching 11 percent
of U.S. households and 30 million viewers. Meredith’s portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 markets, including Atlanta, Phoenix, St. Louis,
and Portland, and 13 stations in the Top 50.
version on businesswire.com: https://www.businesswire.com/news/home/20210908005277/en/
Molly Blakeman 800-331-0085
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