Meredith Corp. Extends Licensing Deal for Better Homes & Gardens-Branded Products at Walmart

Date : 12/09/2019 @ 5:23PM
Source : Dow Jones News
Stock : Walmart Inc (WMT)
Quote : 115.86  1.49 (1.30%) @ 1:00AM
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Meredith Corp. Extends Licensing Deal for Better Homes & Gardens-Branded Products at Walmart

Meredith (NYSE:MDP)
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   By Stephen Nakrosis 
 

Meredith Corp. (MDP) on Monday said it extended a multiyear licensing contract with Walmart Inc. (WMT) that will see the retailer offer Better Homes & Gardens-branded merchandise exclusively at its stores.

The new agreement extends the deal through the middle of 2024.

The Better Homes & Gardens brand first arrived at Walmart stores in 1998, and since then expanded from its original line of gardening products to the broader home category, with offerings including sheets, dinnerware and home decor. More than 3000 items are on offer, Meredith said.

"Consumer research continually demonstrates that the Better Homes & Gardens audience, as well as the larger Meredith audience, are frequent Walmart shoppers," Meredith said.

 

--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

 

(END) Dow Jones Newswires

December 09, 2019 12:08 ET (17:08 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.

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