Historical Stock Chart
2 Months : From Nov 2019 to Jan 2020
By Stephen Nakrosis
Meredith Corp. (MDP) on Monday said it extended a multiyear licensing contract with Walmart Inc. (WMT) that will see the retailer offer Better Homes & Gardens-branded merchandise exclusively at its stores.
The new agreement extends the deal through the middle of 2024.
The Better Homes & Gardens brand first arrived at Walmart stores in 1998, and since then expanded from its original line of gardening products to the broader home category, with offerings including sheets, dinnerware and home decor. More than 3000 items are on offer, Meredith said.
"Consumer research continually demonstrates that the Better Homes & Gardens audience, as well as the larger Meredith audience, are frequent Walmart shoppers," Meredith said.
--Write to Stephen Nakrosis at firstname.lastname@example.org
(END) Dow Jones Newswires
December 09, 2019 12:08 ET (17:08 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.