Verizon launches Verizon Latino, a Latin music destination on Apple Music
September 14 2020 - 1:00PM
While Hispanic Heritage Month runs from September 15 to October 15,
Verizon celebrates diversity and the contributions of Hispanics
every day. Verizon is committed to bringing the best value and
entertainment to Hispanic consumers on the nation’s most reliable
network1. We are pleased to announce the launch of Verizon Latino
Apple Music room, a designated section within the Apple Music
platform that houses the best playlists, videos, and content from
fan favorite Latin artists curated exclusively for Verizon.
The content will be available starting September 14, and will be
updated frequently to offer consumers on-ongoing access to the
newest and most popular Latin music content. In addition, as part
of the Verizon Mix & Match Unlimited plans, customers can get
Apple Music, with over 60 million of their favorite songs to stream
or download, along with access to their existing music library,
either included or for 6 months on Verizon, depending on the
plan. Consumers will also have access to Apple Music’s three
live-streaming radio stations: Apple Music 1 (formerly Beats
1), home to Latin music radio shows ¡Dale Play! and La Fórmula,
Apple Music Hits and Apple Music Country.
Verizon te da más: more music, more
entertainment
Verizon is also teaming up with Univision's Uforia
to bring back the Uforia Music Series with an exclusive livestream
concert on Sunday, September 20. Featuring global superstar Bad
Bunny, the show is part of the Uforia Live series of concert
specials that will continue through the end of the year. Music fans
across the country can watch the special performance by Bad Bunny
via UforiaMusic.com, Bad Bunny’s YouTube, @UforiaMusic on Twitter
and Twitch. Verizon is offering customers who are Verizon Up
members the chance to win a virtual Meet & Greet with the
artist. Visit https://www.verizon.com/rewards/verizon-up/ to learn
more.
Through this partnership, Verizon will continue to
support the company’s Feed the Frontlines effort, which started
April 1st, and has served over 80,000 meals to health workers on
the frontlines.
SOMOS Verizon: diversity allows us to
innovate
At Verizon, we celebrate our close to 14,000 Latinx
employees' impact, and recognize that we wouldn’t be able to
innovate and serve our customers authentically without their unique
contributions. Verizon’s Latinx employee resource group, SOMOS
Verizon, will lead a month-long program including a wide-range of
activities to inspire employees to learn more about the Latinx
community — from their challenges to their successes — and to take
action.
On September 15, at 1:00pm ET, SOMOS is organizing
a panel to inform and inspire the Latinx community to stand up and
be counted in the U.S. Census and in the upcoming election. The
panel will be livestreamed on Yahoo, part of Verizon Media,
featuring Latinx thought leaders and newsmakers, moderated by
veteran television anchor and Verizon’s Up To Speed host Diana
Alvear.
Additionally, Verizon Media is mobilizing its
portfolio of leading media brands to help celebrate Hispanic
Heritage Month with livestream events, new programming, and special
editorial. Brands including Yahoo News, Yahoo Finance, Yahoo Life
and Yahoo Entertainment will debut editorial initiatives, as well
as immersive AR videos and content that cover the issues facing
Hispanic voters, highlight Hispanic leaders and influencers, and
delve into life as a Latinx person in the United States. HuffPost
will roll out original content, video and editorial under the title
“Quienes Somos” (“Who Are We?”) and will unveil a series of
immersive AR pieces focused on leading visual artists from the
Latinx community including photographers, artists, illustrators and
more.
Moving Latinx communities
forward
Verizon supports many causes and initiatives that benefit the
Hispanic community and is proud to announce its partnership with
The Paley Center for Media, which produces important Impact
Programs that educate and increase awareness of Diversity &
Inclusion issues facing our culture and society. From September 15
through October 15, the Paley Center will launch its inaugural
Tribute to Hispanic Achievements in Television. The exhibit,
presented by Verizon, will invite the audience to explore the
unique and vital contributions of the Hispanic community through
television. The event, featuring Alex Rodriguez and
hosted by Natalie Morales, will discuss his many successes through
the lens of his iconic presence on television as a baseball star;
Emmy-winning broadcaster for ESPN, Fox Sports, and CNBC’s Back in
the Game; and role as CEO of A-Rod Corp. The PaleyFrontRow: Alex
Rodriguez in Conversation will stream on Yahoo properties.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is celebrating its 20th year as one of the
world’s leading providers of technology, communications,
information and entertainment products and services. Headquartered
in New York City and with a presence around the world, Verizon
generated revenues of $131.9 billion in 2019. The company offers
data, video and voice services and solutions on its award winning
networks and platforms, delivering on customers’ demand for
mobility, reliable network connectivity, security and control.
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1 Most Reliable claim based on RootMetrics by IHS Markit's
RootScore Reports 1H2020 of 4 mobile networks. Results may
vary. Not an endorsement.
Media contact:Ana
Ibarraana.ibarra@verizon.com
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