International Federation of Red Cross and Red Crescent Societies (IFRC) Leverage Twilio Flex to Streamline Humanitarian Aid Delivery
October 03 2023 - 09:00AM
Business Wire
Twilio Flex Powers Digital Helpdesks, Providing
Personalized Aid and Enhanced Communication for Refugees and
Migrants in Hungary and The Netherlands
Twilio Inc. (NYSE: TWLO), the customer engagement platform that
drives real-time, personalized experiences for today’s leading
brands, and The International Federation of Red Cross and Red
Crescent Societies (IFRC), the world's largest humanitarian
network, today announced that the IFRC has selected Twilio Flex,
the cloud-based digital engagement solution, to power its digital
helpdesk in Hungary and the Netherlands. This strategic integration
supports the IFRC in meeting the growing global demand for its
assistance, including the need to scale additional support for the
Ukrainian conflict, which influenced the adoption of the Twilio
Flex-powered helpdesk in neighboring Hungary. This collaboration
reinforces the importance of delivering humanitarian aid at scale
with technology, as the IFRC is set to further extend its
humanitarian reach with Twilio Flex in 15 additional countries.
This new model utilizes digital communications to deliver more
timely and individualized assistance, catering to specific needs a
displaced person may have from the moment of displacement through
to resettlement.
The ongoing conflict in Ukraine has displaced over eight million
individuals, creating a pressing demand for efficient and
responsive humanitarian services. Since the start of the conflict
in February 2022, Twilio’s social impact customers have been able
to reach 5 million affected individuals and send more than 55
million messages to support those in need. The Data & Digital
initiative of the Netherlands Red Cross, called the 510, was tasked
with developing digital helpdesks capable of managing the surging
demand for support related to this conflict. The 510 reports that
since its October 2022 launch, the Hungarian Red Cross’ helpdesk
has dealt with thousands of cases supporting people displaced from
Ukraine with cash and voucher assistance, a form of humanitarian
aid that delivers financial support directly to those affected.
With cash and vouchers in hand, individuals may determine their own
path to recovery. Leveraging Twilio Flex's customizable front-end
ticketing system and toll-free number, the helpdesk streamlines the
provision of aid in three different languages and across relevant
local channels such as Viber. This approach has enabled the small
helpdesk staff to significantly increase the number of questions
they’re able to resolve successfully.
While the Hungarian Red Cross operated helpdesk primarily
focuses on facilitating cash and voucher assistance for those
fleeing Ukraine, the Netherlands Red Cross’ helpdesk, called
Redline, provides a comprehensive suite of services to undocumented
migrants living in the Netherlands, including crucial information
about local hospitals and shelters. Launched five months ago,
Redline serves as a bridge for undocumented individuals hesitant to
engage with government entities, offering anonymous assistance via
a WhatsApp helpdesk powered by Twilio Flex, and providing a secure
platform for those in need via accessible channels.
The digital helpdesks are the latest collaboration between the
IFRC and Twilio. The IFRC has already successfully deployed
Twilio's messaging system to dispatch updates to those seeking help
via SMS. Looking forward, the IFRC plans to continue leveraging the
power of Twilio Flex to offer personalized aid. Its innovative
partnership with Twilio not only enhances its ability to support
the record number of displaced people globally, but it also
promotes the effective use of humanitarian funding, which has been
constrained over the last two years.
“With humanitarian needs growing faster than ever and yet the
amount of aid having flatlined, we sought a technology partner who
could enable us to get more value from every dollar that is
donated. Twilio’s robust platform enables us to design custom
solutions for varying use cases, ultimately providing support to
individuals from the moment of displacement through to their
resettlement,” said Juriaan Lahr, Director of Digital
Transformation at the IFRC. "Twilio Flex's customizable approach
allows us to deliver personalized aid that caters to varying
individual needs, from delivering direct cash and voucher
assistance to providing crucial information anonymously across
multiple communication channels.”
Humanitarian aid organizations understand that reaching people
through their mobile devices is one of the most efficient and
effective ways to help displaced people access support.
“Twilio.org's mission is to help social impact organizations expand
their reach and scale their efforts, and the IFRC is on the leading
edge of digitizing humanitarian aid. They are using technology to
accelerate the crucial support the IFRC and its 191 National
Societies provide on the ground,” says Erin Reilly, Chief Social
Impact Officer at Twilio. “Together, we aim not just to provide
basic necessities, but to support individuals to make informed
decisions about their needs, highlighting a future of humanitarian
aid that's digital, scalable, and person-centered."
To learn more about how to use Flex to expand your organizations
reach, visit: https://www.twilio.com/flex.
About IFRC
The International Federation of Red Cross and Red Crescent
Societies (IFRC) is the world's largest humanitarian organization,
providing assistance to millions of people affected by natural
hazards, conflicts, and health emergencies. With a presence in
nearly every country, IFRC works tirelessly to alleviate suffering,
restore dignity, and empower communities to build resilience.
510 is an initiative of The Netherlands Red Cross using data and
digital technology to support aid workers and decision makers with
helping people affected before, during, and after a disaster or
crisis. The 510 division works to support the 191 National
Societies. www.510.global
About Twilio.org
Effective communication and engagement play a critical role in
helping social impact organizations meet the increased demand for
their services. Twilio started Twilio.org to be the engine behind
social impact organizations, helping them use Twilio technology,
people, and funding to supercharge their reach. Twilio.org partners
with thousands of nonprofits, social enterprises, international
NGOs, and local governments to deliver critical services and
support to over half a billion people around the world.
About Twilio
Today's leading companies trust Twilio's Customer Engagement
Platform (CEP) to build direct, personalized relationships with
their customers everywhere in the world. Twilio enables companies
to use communications and data to add intelligence and security to
every step of the customer journey, from sales to marketing to
growth, customer service and many more engagement use cases in a
flexible, programmatic way. Across 180 countries, millions of
developers and hundreds of thousands of businesses use Twilio to
create magical experiences for their customers. For more
information about Twilio (NYSE: TWLO), visit: www.twilio.com.
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