Turkcell Announces Artificial Intelligence Principles
January 15 2020 - 10:14AM
Business Wire
Turkcell (NYSE:TKC) (BIST:TCELL) today announced its AI
Principles that commit to the ethical and responsible use of
artificial intelligence technologies that will be embedded to core
business procedures and technologies. This initiative has made
Turkcell one of the key global contributors to AI ethics and the
first in Turkey to announce concrete AI principles.
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Turkcell today announced its AI
Principles that commit to the ethical and responsible use of
artificial intelligence technologies that will be embedded to core
business procedures and technologies. (Photo: Business Wire)
During the press conference held at Turkcell HQ, the company
shared its following principles: “We are human and environment
centric”, “We are professionally responsible”, “We respect data
privacy”, “We are transparent”, “We are security-based”, “We are
fair”, “We share and collaborate for a better future”. The company
will develop and improve next-generation technologies and services
with the foundation of these 7 AI principles and drive beneficial
outcomes for the society.
Omer Barbaros Yis: “AI should be raised like children and we
commit to teach better”
Emphasizing that AI reflects the data fed into the system, “AI
should be raised like children and we commit to teach better as
responsible parents,” says Omer Barbaros Yis, Turkcell CMO.
“Today we share our principles and our commitment to help AI have
socially beneficial impacts for our customers and society at large.
We are proud to become the first company to contribute to AI ethics
in Turkey. The field will continuously expand and we will witness
its transformative impacts in our daily lives. Backed by our
experience in digital transformation and creating next-generation
technologies, we will continue to drive a positive direction
towards its advancement and help overcome public concerns about the
field.”
Serkan Ozturk: “It is crucial to develop AI technologies that
understand our language”
Demonstrating the substantial distinction between AI
applications developed abroad and in Turkey during his speech,
“National and local AI algorithms that understand our needs,
culture, language and its structure are required to train AI
technologies,” says Serkan Ozturk, Turkcell CIO. “We use AI
technologies almost in every aspect of our core business and drive
significant benefits. Out of these efforts, Yaani Assistant’s
competence to think and understand Turkish will underline its
distinction from other assistants after its soon launch.”
Participants experienced AI-powered “Spread the Green” project
which allows Turkcell to plant trees based on the users’ smile.
Turkcell also conducted emotional analysis test during the press
conference.
Turkcell Legal and Regulation team conducts international
studies in the AI field
As a powerful enabler to augment the capability of the society
in various areas, AI empowers organizations to satisfy the needs of
customers before the need arises, predict and avoid potential
malfunctions in systems, and carry out tasks that require high and
constant power without an error. With its immense pace in
development in the last five years, AI raises powerful questions
about degradation of existing jobs, personal data protection and
privacy and whether machines will become a thread for the society.
With the announcement, Turkcell has added another first to its
track and emphasized the positive impacts of AI despite the
suspicion and fear for the new generation technology.
Turkcell Legal and Regulation team engages in studies with
international organizations such as UNICEF, WEF and IEEE to
eliminate the concerns related to AI technologies and to drive
positive outcomes for the society. Turkcell endeavors and takes an
active role in international studies about Global Principles on AI
and Child Rights, Principles related to Responsible Use of Facial
Recognition Technology and setting the ethical standards for
Emotional AI. Turkcell puts the law on the protection of personal
data at the center, and emphasizes that AI technologies are an
important aspect of fundamental human rights for further
improvement.
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version on businesswire.com: https://www.businesswire.com/news/home/20200115005549/en/
Bugra Kaya Turkcell Corporate Communications Expert
bugra.kaya@turkcell.com.tr
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