Turkcell’s Data-Driven Digital Transformation Journey Serves as a Model in the MENA
July 25 2019 - 9:59AM
Business Wire
Digital services and solutions of Turkcell (NYSE:TKC)
(BIST:TCELL) are used by customers of all operators worldwide – and
the company’s data-driven marketing strategy impels increased
customer engagement, secure long-lasting loyalty and ARPU as a
result. The GSMA today held the MENA CXO Roundtable with an agenda
covering digital transformation strategy in the region and
next-generation technologies where Turkcell CMO Omer Barbaros Yis
attended the meeting as a keynote speaker.
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Omer Barbaros Yis, Turkcell CMO, today
attended the GSMA MENA CXO Roundtable. (Photo: Turkcell)
The meeting brought in Jawad Abbasi, head of MENA at the GSMA,
executives from leading operators in the region and government
officials like HE Ghassan Hasbani, Deputy Prime Minister of
Lebanon, and HE Adel Afyouni, Minister of Investment and Technology
of Lebanon.
Yis’s keynote speech features Turkcell’s eminent success on
digital transformation and the vital role of data in the process.
The transaction and cultivation of real-time data at Turkcell helps
the marketing team to look into deeper user behavior and understand
different layers of it, unearthing opportunities to create valuable
and relevant offerings for the company. The company, as a result,
became the world’s fastest growing telecom operator – it also
exhibited strong financial performance with a solid opening in
2019.
Highlighting the key role of data analytics played in Turkcell’s
digital transformation journey, “Turkcell has evolved into a
digital experience provider beyond an infrastructure player,” says
Omer Barbaros Yis, Turkcell CMO. “Data analytics blended
with creativity is a powerful enabler that helps us to cut the
clutter, hence forge a stronger and lasting relationship with
customers. And to top it all off, our unique ability to respond
real-time to instantaneous customer demands is the fruit of digital
transformation in marketing. I trust Turkcell’s success story will
be held up as an example in the region and continue to inspire
other telecom operators.”
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version on businesswire.com: https://www.businesswire.com/news/home/20190725005454/en/
Ali Karakaya Turkcell Corporate Communications Manager
ali.karakaya@turkcell.com.tr or Bugra Kaya Turkcell Corporate
Communications Expert bugra.kaya@turkcell.com.tr
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