Horizon Media Partners with TransUnion to Build Data Identity Backbone
May 07 2020 - 8:00AM
To create better experiences for both brands and consumers, Horizon
Media has partnered with TransUnion (NYSE: TRU) to expand its
identity capabilities. The partnership will empower more
personalized marketing execution in support of people-based
marketing and client advertising initiatives.
The partnership uses TransUnion’s validated identity and robust
audience attribute data sets to help build Horizon’s identity spine
from the ground up, creating a common ID layer to power marketing
decisions across all touchpoints. Through the partnership, Horizon
bolsters its own identity infrastructure, establishing a framework
for reconciling disparate data sources, deepening its client’s
data-driven strategies, and enabling faster connections to deliver
IDs across the digital ecosystem.
“The proliferation of digital channels has made it mandatory for
marketers to understand an individual across multiple touchpoints.
You can’t do this effectively without a singular, accurate view of
identity,” said Matt Spiegel, executive vice president and head of
the media vertical at TransUnion. “Horizon recognized that keeping
pace with today’s connected consumer requires an investment in
comprehensive identity. In doing so, Horizon creates a foundation
to build its own proprietary, people-based solutions, and its
clients can make more informed decisions about consumers, while
also earning trust through increased relevancy.”
The expanded identity footprint also enables Horizon to resolve
individual or household identities and match, build and leverage
audiences directly for its advertising clientele. As a result,
Horizon’s clients can tap into this strategic data layer to execute
more precise campaigns and activations with confidence.
“Consumers expect more personalized experiences from advertisers
and marketers,” said Laura McElhinney, chief data officer at
Horizon Media. “Our partnership with TransUnion enhances our
understanding of identity across consumers and devices to serve as
the underpinning for making better, more targeted decisions for our
clients and smarter, future-forward solutions to serve the evolving
needs of the market.”
Please visit the TransUnion’s website for more information on
TransUnion's Identity Graph Product Suite.
About TransUnion (NYSE: TRU)TransUnion is a
global information and insights company that makes trust possible
in the modern economy. We do this by providing a comprehensive
picture of each person so they can be reliably and safely
represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good.®
A leading presence in more than 30 countries across five
continents, TransUnion provides solutions that help create economic
opportunity, great experiences and personal empowerment for
hundreds of millions of people.
http://www.transunion.com/business
About Horizon Media Founded in 1989, Horizon
Media, Inc. is headquartered in New York, and has offices in Los
Angeles and Toronto. With estimated billings of $8.7 billion and
over 2,300 employees, Horizon is the second largest U.S. media
agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing
and advertising companies by Fast Company, Horizon Media has
been named Media Agency of the Year by MediaPost, Adweek and
AdAge and is known for its highly personal approach to client
service. Renowned for its culture, Horizon is also consistently
named to all the prestigious annual Best Places to Work lists
published by Fortune, Forbes, AdAge, Crain’s New York
Business and Los Angeles Business Journal; including
“Best Workplaces for Diversity,” “Best Workplaces for Women,” and
“Best Workplaces for Millennials” honors.
Earning the industry’s highest honor, Bill Koenigsberg,
President, CEO and Founder of Horizon Media, was inducted into the
American Advertising Federation (AAF) Hall of Fame in 2019.
Contact |
Dave
Blumberg |
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TransUnion |
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E-mail |
dblumberg@transunion.com |
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Telephone |
312-972-6646 |
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