Toyota Launches New Model Harrier in Japan
June 17 2020 - 1:24AM
JCN Newswire (English)
Toyota is making the new Harrier model available through its
Toyota dealers nationwide as of June 17.
From the first moment seeing, riding, or driving off in the new
Harrier, it resonates with a focus on sensory quality. Rather than
relying on utility or numerical performance, Toyota's development
goal was to create a unique presence that fills the heart with its
elegance. As a result, it created a vehicle that goes beyond the
SUV category to offer new value as "a life-enriching partner."
In a clear distinction from other SUVs, the Harrier brings together
simplicity, elegance, and robustness in a fluent coupe form. Its
high-quality interior space provides a sense of security from the
first moment inside the cabin. As the vehicle drives off, a feeling
of comfort is engendered through responsive driving performance,
while the quiet cabin leads naturally to pleasurable conversations
with friends. Spending time with the new Harrier will be an
enriching experience.
Sales Outline
Monthly sales target for Japan3,100 units
With the launch of this new Harrier model, Toyota is promoting
moving online. Online sales(1) allow customers to see detailed
estimate simulations for any dealer they want or exchange messages
with sales representatives from the comfort of their own home. The
KINTO ONE(2) "beloved car" subscription service allows customers to
complete the entire purchasing process online, from estimate to
application to contract. It is available from just 54,010 yen
(incl. tax) monthly(3) if using the seven-year lease plan without
added bonus payments. By offering its customers a range of
purchasing options to suit their diversifying lifestyles, Toyota is
able to enhance its services to allow people to move ahead smoothly
with their decision to buy a car.
(1) https://toyota.jp/harrier/
(2) A monthly fixed-sum service that provides voluntary insurance
payments, vehicle tax, registration charges and taxes, breakdown
repair, shaken (mandatory inspection) costs (for five- and
seven-year plans), and regularly scheduled maintenance of the
vehicle in a single package. https://kinto-jp.com/english/
(3) For the G Grade (gasoline specifications, 2WD) Display Audio
(smartphone connectivity) package
About Toyota Motor Corporation
Toyota Motor Corporation (TMC) is the global mobility company that
introduced the Prius hybrid-electric car in 1997 and the first
mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in
Toyota City, Japan, Toyota has been making cars since 1937. Today,
Toyota proudly employs 370,000 employees in communities around the
world. Together, they build around 10 million vehicles per year in
29 countries, from mainstream cars and premium vehicles to
mini-vehicles and commercial trucks, and sell them in more than 170
countries under the brands Toyota, Lexus, Daihatsu and Hino. For
more information, please visit www.toyota-global.com.
Source: Toyota Motor Corporation
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