ELKHART, Ind., May 9, 2019 /PRNewswire/ -- Today marks the
launch of the first-ever Pick Up America campaign, a multi-year
joint endeavor from THOR Industries, Inc.™ the world's largest
recreational vehicle (RV) manufacturer and Kampgrounds of America
(KOA). Pick Up America unites two industry leaders with a shared
focus on ensuring the places and spaces their consumers enjoy, stay
beautiful. The program's first initiative is to remove a minimum of
five tons of trash from public lands in the coming months.
As summer travelers enjoy their favorite outdoor activities at
campgrounds and in RVs, THOR and KOA will encourage them to pick up
garbage along the way. To keep track of progress, participants can
go to PickUpAmerica.com and pledge how many garbage bags of
trash they will fill and dispose of, post their efforts on social
media and engage with others who are participating in the
program.
Throughout the month of May, participating KOA campgrounds will
help to kick off the program. Specially-branded bags can be picked
up, filled and returned to participating KOA locations across the
country.
"While people are enjoying our country's parks and national
landmarks, we wanted to inspire them to help keep these places
beautiful for current and future campers," said Bob Martin, President and CEO of THOR
Industries. "KOA shares our vision of protecting outdoor recreation
and we know our combined forces on this project will motivate
consumers to make real change to improve our
environment."
Participants are encouraged to post about their pick-up efforts
on social media using #PickUpAmerica and tagging
@THORIndustries and @KampgroundsofAmerica.
"We are thrilled to be a part of this wonderful effort," said
Toby O'Rourke, President and CEO of
KOA. "The premise is so simple yet we know it will be incredibly
effective at getting people outside and involved in the care of our
public lands."
The partnership between THOR and KOA will extend beyond 2019, as
additional challenges will be announced after the five-ton goal is
reached. In an effort to expand this initiative, THOR will evaluate
the potential for partnerships with other outdoor leaders who share
the same values and vision.
For more information on the Pick Up America program, please
visit: www.pickupamerica.com.
ABOUT THOR INDUSTRIES
THOR Industries (NYSE: THO) was
founded in 1980 by Wade Thompson and
Peter Orthwein with the purchase of
Airstream. THOR Industries went public in 1984, and since that time
THOR has grown both organically and through strategic acquisitions.
Today, Elkhart, IN-based THOR is
the sole owner of operating subsidiaries that, combined, represent
the world's largest manufacturer of RVs. For more information,
please visit: https://www.thorindustries.com/.
ABOUT KAMPGROUNDS OF AMERICA (KOA)
Kampgrounds of
America Inc. was born on the banks of the Yellowstone River in
Billings, Montana in 1962. For the
past 57 years, KOA has provided campers in North America with quality camping
experiences, and family memories that last a lifetime. The
Kampgrounds of America system currently includes more than 515
locations in the U.S. and Canada.
For more information, visit KOA.com.
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SOURCE THOR Industries, Inc.